Locating Mobiles Essay Example | Topics and Well Written Essays - 2500 words

Locating Mobiles - Essay Example If accurate movement prediction per mobile was possible, the task of locating mobiles given their last location would become substantially efficient in terms of both speed and system resources used. Being able to determine the mobile's future locations and access points as it moves inside the network while being connected can result in significant improvement in system efficiency and connection quality. The wireless terminal (laptop or PDA) is equipped with an IEEE 802.11b -compatible network card and a web browser. The web server handles the presentation logic. The application and location servers' constitute the application logic. One possible solution for improving the quality of the service is to use a vector image format. The use of vector data is essential, in order to improve the response time and the power of the client application. Using a vector format, there is no need to request a new image file every time the user zooms or pans the image or something changes in that particular image. At present, the most promising vector format for Internet-use is SVG, which is a W3C recommendation for describing dynamic and interactive two-dimensional graphics in XML. These graphics can contain vector graphic shapes, raster images and text. SVG is ideal for visualising geographical information on the Web, since it has many features that are used in traditional cartography such as polygons, lines, points and text. More sophisticated features suitable for mapping in SVG include layering, opacity, gradient fills, stroke options, clipping, masking, scripting, animations and filter effects. SVG can also handle coordinate transformations and enables high quality paper prints. In addition, SVG maps are freely pannable and zoomable. Cellular Location Methods Cellular location methods use the signals of the cellular system to find the location of a mobile station. Since cellular systems were not originally designed for positioning, the implementation of different location methods may require new equipment to make the necessary measurements for location determination and new signalling to transfer the measurement results to the location determination unit. Before presenting the cellular location methods and their implementation aspects, some concepts that will be used to classify different methods based on the role of the mobile station (MS) and the network or on the location measurement principle are defined. Based on the functions of the MS and the network, implementation of a location method belongs to one of the following categories: Network-based Mobile-based Mobile-assisted In network-based implementation one or several base stations (BSs) make the necessary measurements and send the measurement results to a location center where the position is calculated. Network-based implementation does not require any changes to existing handsets, which is a significant advantage compared to mobile-based or most mobile-assisted solutions. However, the MS must be in active mode to enable location measurements and thus positioning in idle mode is impossible. In mobile-based implementation the MS makes measurements and position determination. This allows positioning in idle mode by measuring control channels, which are continuously transmitted. Some assisting information, e.g. BS

Develop a new idea for existing company Term Paper

Develop a new idea for existing company - Term Paper Example Until only recently the brand went through expansion and introduced the Skin care product range which now included lotion, cleansers, towelettes, make-up removers etc. Smooth and Soft face wash will be the solitary face wash related product offering in the company’s portfolio of products. However, given ample time and growth, the company plans on expanding its line of face wash with more special purpose face washes instead of a one-for-all product. We’ll use penetration pricing for Our Soft and Smooth face wash will cost $3.25. Another added advantage that we’ll get is that it will complement our cream range as people who use face wash and care for their skin will also make lotion and cream purchases hence this strategy will benefit us in the longer run. We’ll use advertising in Magazines and place ads which clearly highlight features of the new product and its lower price with similar benefits to the competitors. This would create a pull in the market. The promotion and publicity activities plan include a first time customers’ discount of 30% if purchased in the soft launch activity zone. The product will be showcased at prominent malls in the metropolis along with banners, decoration, flash mob, gift hampers and other awareness-creating activities. Sales promotion will be initially used which will include offers like giving small sample tubes & bottles in a package with the already well established cream and lotion range. Discounts will not be offered as the product is already lowered price to competitors while providing quality. If prices will be lowered than this then customers will doubt the quality, An indirect distribution channel will be used as we have to reach to masses and also our products are Shopping products which are usually sold by retailers at stores and shops as compared to specialty goods require direct