Tuesday, August 25, 2020

Customer and Zara Essay

As a matter of first importance, Inditex attempts to handle cannibalization by separating the brands chiefly through the item, target markets (client gatherings and nations), store introduction and retail picture. Also, in 2008, the level of the development in deals contrasted with 2007 is 9%, it implies that Zara has been effective by meeting the ‘risk of cannibalization’. Contrast and different contenders, Inditex has a few points of interest. For instance, the first is the recurrent visits. A normal high-road store in Spain anticipates that clients should visit 3 times each year, however that figure will be up to multiple times for Zara. What's more, Zara can offer significantly a larger number of items than comparative organizations. It dispatches around 30,000 model things .yearly contrasted and 10,000 things for its key rivals. Zara is additionally acceptable at the speed. The organization can plan another item and have completed products in its stores in four to five weeks; it can change existing things in as meager as about fourteen days. As I would like to think, the key purpose of them is making more recurrent visits. For accomplish this reason, ZARA utilizes two strategies Shortening the item life cycle, â€Å"More model and less quantity.† Shortening the item life cycle implies more noteworthy achievement in meeting purchaser inclinations. On the off chance that a plan doesn’t sell well inside seven days it is pulled back from shops, further requests are dropped and another structure is sought after. No structure remains on the shop floor for over about a month, which urges Zara fans to make rehash visits. As you probably are aware, we can for the most part find that there are just a few bits of each model in Zara’s shops. What's more, they won’t recharge when its sold out. Like the constrained arrival of stamp increment its worth. It has expanded more enthusiasts of Zara by along these lines. The most significant is that Zara can perceive and absorb the nonstop changes in style, quickly structuring new models that react to client needs and needs. Zara utilizes its adaptable plan of action to adjust to changes happening during a season, responding to them by acquiring new items to the stores a brief timeframe. For Zara the keys to worldwide seriousness are the time factor and the capacity to adjust the offer exactly and rapidly to the client wants. I think this is the motivation behind why Zara can be fruitful by meeting the â€Å"risk of cannibalization†.

Saturday, August 22, 2020

Health Service Adminstrator Example

Wellbeing Service Adminstrator Example Wellbeing Service Adminstrator †Article Example The article, ‘Medicare Fraud: A $60 billion Crime’ on CBSNews is enormously significant in light of the fact that it shows how the nature of medicinal services is unfavorably affected by the expanding extortion in the Medicare administrations. With about $60 billion per year, it has transformed into the most beneficial wrongdoing in America. The little centers and drug stores in the low lease strip shopping centers are the nooks from where the convicts work. The misrepresentation is submitted by the different specialist organizations like specialists, physicists, research facility tests, clinical merchandise provider and so on. The cases for number of qualified patients might be overstated or the consultancy might be charged for expanded number of hours. There is misappropriation of representing the gracefully of meds or clinical gear to the medical clinic. Individuals additionally advantage through payoffs that are gotten by the concerned party when the merchandise and enterprises are over-charged to the administration division and the benefit is shared by the vested interests. As a Health Service Administrator, I genuinely accept that Medicare is essential piece of social insurance objectives that must be given to the qualified patients who need it. There ought to be straightforwardness and moral thought in the zone of Medicare administrations. Subsequently, I would guarantee that cutting edge data framework is kept up with electronic records of all patients with their clinical history. I will likewise guarantee that information relating to deal and acquisition all things considered and benefits gave by the different specialist co-ops is kept in a straightforward way. These are significant issues that subvert the responsibility and impressively impact execution outcome.(words: 260)Reference CBSNews. (September 5, 2010). Medicare Fraud: A $60 billion Crime. Recovered from cbsnews.com/stories/2009/10/23/60minutes/main5414390.shtml

Abortion and Unborn Child Essay

For a long time when you heard the word premature birth individuals would have bounty to state. Everybody has a feeling with regards to premature births and how they influence ladies and men. Glove Romney who is one of our previous presidential competitors has extremely fascinating perspectives about fetus removal. Numerous individuals will concur with how Mitt Romney needed to deal with premature birth in the event that he won office. Romney was raised in a Mormon house hold and in this religion fetus removal is a taboo word. Fetus removal ought to be unlawful and ought to be disapprove of like homicide in America. Fetus removal is a clinical technique that requires an authorized proficient to perform under specialist and nursing care. This strategy is maltreatment to the mother and the unborn youngster it comprised of salt harming, an incomplete birth, widening and clearing of incipient organism. As indicated by (Romney2011) he offered a few remarks in his crusade about how he is a major supporter of the inversion of Roe versus Wade. The Roe versus Wade was a disputable case this was history really taking shape. Before 1973 premature births were illicit. Premature births are taken a gander at as murdering a real existence that didn't have a decision. Romney is a backer and enormous supporter of the unborn kid insurance act. He contradicts fetus removal aside from in assault, inbreeding, and if the mother’s life is at serious risk. See more: The Story of an Hour Literary Analysis Essay A few people have utilized the word annihilation to depict fetus removal in the mid 1900’s which means murdering off a types of any not too bad. Premature births ought to be out lawed in the U. S. also, ought to have severe discipline for any individual who decides to violate this law. Ladies are looking for moderate approaches to get a premature birth methodology and run into a wide range of issues which may cause you can seep to death. As per Guttmacher Institute around 41 million legitimate premature births occur worldwide every year and about 48% of those premature births are unlawful. In 1988 the fetus removal pill was acquainted with France. The two kinds of premature births careful or clinical can have physical reactions, for example, sickness, stomach issues, dying, and some psychological or enthusiastic issues. Medical issues can happen even with a permit specialist there are as yet numerous things that can turn out badly. There are reports of ladies who had a legitimate premature birth system and kicked the bucket. A few ladies have had the methodology and always been unable to get pregnant or convey a child to full term because of issues caused from having a premature birth. This is a major worry for America when ladies are biting the dust on the table subsequent to having an out-quiet medical procedure performed. Premature births influence everyone not simply the ladies who carry’s the kid. Men assume a job in the origination however are not asked what their feeling is on what will occur. Men ought to have a decision as well, they have sentiments yet we frequently don’t contemplate them. The ladies might need to have a premature birth because of cash issues or not steady enough to deal with a kid right now. The men ought to be permitted to reserve some option to where on the off chance that they are steady enough they will have a decision to bring up the youngster. We have single mother’s and father’s in our nation in every single diverse race and religion. I have seen men turn their life around due to having youngsters a few men will say having a kid spared their life. A few people accept that an unborn kid has the privilege to live climate the existence they pick will be a decent life or not. Individuals will say that the hatchling option to live precedes the mother’s option to pick. One view that appeared well and good was if the administration continue giving the ladies a choice or an exit plan then elimination and destitution will make certain to come. On the off chance that we make premature births illicit, at that point America will think before they act. Ladies and men won’t rush to have unprotected sex which can bring about a kid being imagined. Ladies will turn to different approaches to secure themselves like utilizing condoms or contraception alternatives to guarantee they don’t have a pregnancy. The utilization of conception prevention brings down the probability of premature births by 85%. We can teach individuals better about different choices they may pick rather than premature birth. Selection is a smart thought with appropriation your youngster can be brought into the world a given a reasonable possibility at life to a family that will most likely be unable to have kids. Premature births ought to be illicit because of the absence of realities about is the embryo actually a real existence or a mother’s decision. Congress need to meet up and make a law about the premature births in our nation. Being a lobbyist can be a decent method to spread the message about star life decisions. A lobbyist now and then convey a terrible rep in light of the fact that in the past some extremist routinely undermined facility laborers and some even followed the families or harmed their property and pets. Some genius lifers will utilize the good book as an instrument to get the message across about premature births being off-base. The book of scriptures do express that to get rid of an actual existence in any case is a wrongdoing. (â€Å" We have to secure our people in the future and lawful premature birth is the boundless right to the private utilization of deadly power against guiltless individuals. †) Boyle,M 1997. The late-term premature births are simply too unpleasant to even think about imagining this comprise of the embryo being in second or third trimester or and having a live birth at that point killing off baby when it is removed from the mother. This is murder to numerous individuals when you are preventing an actual existence from turning into a person. A site that will give you a decent view on what premature births truly are is called Nuremberg Files. This site plans to cause us to picture the criminal idea of premature birth it makes the ace life dissident point out how the embryo is the people in question. By permitting premature births to be legitimate make us question different laws such as self preservation law or the option to remain battle ready. A few laws are set up to help secure or manage a law that is as of now set up. Premature birth is another word for homicide we can’t anticipate that the world should be a superior spot in the event that we permit such choices to be made by a lady who need to end a baby due to her own childish reasons. Men ought to have similar rights to a baby they had an influence in making. A lady ought to reserve the privilege to decide to be sheltered and shield herself from hurt yet we can't give her the option to prematurely end an unborn youngster that didn't request to be here kids, hatchling, and undeveloped organisms ought to reserve the option to live.

Friday, August 21, 2020

The Determinants of Effective Leadership Essay Example | Topics and Well Written Essays - 2000 words

The Determinants of Effective Leadership - Essay Example As the conversation announces successful pioneers in an association are administrators who bolster the ideal execution of a gathering of subordinates. They are known to increase the value of an association. Exceptionally powerful administrators who are otherwise called top entertainers are noted to have profitability rates that are 25 to 50 percent higher than their negligibly viable or inadequately performing partners. Profoundly compelling initiative is described by profitability, wellbeing, social conduct, or any mix of these elements, which bring about execution at ideal level.This paper features thatâ the primary objectives of successful administration are: encouraging authoritative objective setting and assisting with accomplishing them, advancing ideal degrees of individual inspiration, responsibility and fulfillment, encouraging viable communications among people inside groups, helping workers to set significant standards for themselves, and spot the organization’s vi ability over their own self-interests. The viable pioneer works simultaneously on the exhibition just as the individuals of the association or unit. Execution delineates both the procedure of how things complete, the period of time taken, just as the result of profitability and quality. The point of execution is efficiency and the focus on individuals is health. The powerful pioneer works both effectively, including both profitability and wellbeing.

Thursday, July 30, 2020

Ruminations and room-inations

Ruminations and room-inations The past year in retrospect is a telescoping compression of proper time, collapsed into a high-speed parody of months that used to stretch ahead like infinite corridors. A year ago: I tried/ditched required orientation events that turned out to be either unrequired or just plain disorienting, suffered the raw heat of August sunlight during Susan Hockfields forehead-burning welcome speech, and stockpiled free sandwiches as if mankind would tomorrow lose the ability to put food between slices of bread. “Year” becomes a travesty of pigeonholing the mess of time spilling between then and now, where I sit in my cardboard box-strewn dorm room typing in wrist-straining postures that echo contours of a white squarish sofa without legs. It has no legs because I found it one year ago in a dark alley, lying as if itd been mugged by a gang of unrepentant hardwood tables in a bad neighborhood unreformed by Ikea. (Alright, so I stretched the imagery a bit to claim the first Google search hit for “unreformed by Ikea.” My goal for the upcoming academic year is to expand into as much unexplored Google search territory as possible without becoming so incomprehensible that I sound like James Joyce editing Wikipedia. Think of it as like Manifest Destiny for my blog.) Anyway, the fact that Ive used a legless couch as a bed and a chair as a desk in the past 2 days is a reliable sign that my standards for dorm room furniture have become practically nonexistent after one year at MIT. Ive also quit using alarm clocks, blankets, desk lamps, flat sheets, television, radios, lined paper, and vegetables*. Life changes fast. My excuse for mentioning this is nothing more poetic than the fact that I slept 1 hour and 50 minutes last night, and, furthermore, I strongly believe that there is wasabi powder in my eye. The latter conviction is so compelling that I am trying to finish this blog entry as fast as I can so that I can spend the next hour blinking furiously. *Just kidding, mom. I leave you with an exhibition of Roomstalker Haiku, hereby defined as the trans-media art of secretly taking photographs of other peoples rooms while theyre moving in/out and posting them on the Internet with captions written in haiku form. It might not be hot territory as far as unclaimed Google search hits go, but Im probably in denial already anyway. Part I: Random Hall Freshman year double Color of photoshopped seas Walls made me thirsty. (My room last year) Knock, knock. Whos there? Orange. Orange who? Orange you sure that “orange” Isnt two syllables? (Jing 10s room, across the hall from mine) My room seeks company Of polysyllabic friends. Refrigerator. (My room for Fall 09) Part II: pika Refraction mural Want to ask Pink Floyd, why is The prism opaque? This room makes the worst Maze ever. Itd be nicer If the walls were maize. Jessicas hovel Looks like Harvard Square bookstore Just add bad coffee. Who cares if the walls Appear to be mattresses? Look, its a skylight! I once owned some pants A worthy match for these walls. I was six months old. Post Tagged #pika #Random Hall

Monday, June 29, 2020

GMAT Tip of the Week The Least Helpful Waze To Study

If you drive in a large city, chances are youre at least familiar with Waze, a navigation app that leverages user data to suggest time-saving routes that avoid traffic and construction and that shave off seconds and minutes with shortcuts on lesser-used streets. And chances are that youve also, at some point or another, been inconvenienced by Waze, whether by a devout user cutting blindly across several lanes to make a suggested turn, by the app requiring you to cut through smaller streets and alleys to save a minute, or by Waze users turning your once-quiet side street into the Talladega Superspeedway. To its credit, Waze is correcting one of its most common user complaints  Ã‚  that it often leads users into harrowing and time-consuming left turns. But another major concern still looms, and its one that could damage both your fender and your chances on the GMAT: Beware the shortcuts and crutches that save you a few seconds, but in doing so completely remove all reasoning and awareness. With Waze, weve all seen it happen: someone so beholden to, I must turn left on 9th Street because the app told me to! will often barrel through two lanes of traffic with no turn signal to make that turnnot realizing that the trip would have taken the exact same amount of time, with much less risk to the driver and everyone else on the road, had he waited a block or two to safely merge left and turn on 10th or 11th. By focusing so intently on the apps dont worry about paying attentionwell tell you when to turn features, the driver was unaware of other cars and of earlier opportunities to safely make the merge in the desired direction. The GMAT offers similar pitfalls when examinees rely too heavily on turn your brain off tricks and techniques. As you learn and practice them, strategies like the plumber butt for rates and averages may seem quick, easy, and turn your brain off painless. But the last thing you want to do on a higher-order thinking test like the GMAT is completely turn your brain off. For example, a turn your brain off rate problem might say: John drives at an average rate of 45 miles per hour. How many miles will he drive in 2.5 hours? And using a Waze-style crutch, you could remember that to get distance you multiply time by rate  so  youd get 112.5 miles. That may be a few seconds faster than performing the algebra by thinking Rate = Distance over Time; 45 = D/2.5; 45(2.5) = D;  D = 112.5. But where a shortcut crutch saves you time on easier problems, it can leave you helpless on longer problems that are designed to make you think. Consider this Data Sufficiency example: A factory has three types of machines A, B, and C each of which works at its own constant rate. How many widgets could one machine A, one Machine B, and one Machine C produce in one 8-hour day? (1) 7 Machine As and 11 Machine Bs can produce 250 widgets per hour (2) 8 Machine As and 22 Machine Cs can produce 600 widgets per hour Here, simply trying to plug the information into a simple diagram will lead you directly to choice E. You simply cannot separate the rate of A from the rate of B, or the rate of B from the rate of C. It will not fit into the classic rate pie / plumbers butt diagram that many test-takers use as their I hate rates so Ill just do this trick instead crutch. However, those who have their critical thinking mind turned on will notice two things: that choice E is kind of obvious (the algebra doesnt get you very close to solving for any one machines rate) so its worth pressing the issue for the reward answer of C, and that if you simply arrange the algebra there are similarities between the number of B and of C: 7(Rate A) + 11(Rate B) = 250 8(Rate A) + 22(Rate C) = 600 Since 11 is half of 22, one way to play with this is to double the first equation so that you at least have the same number of Bs as Cs (and rememberthose are the only two machines that you dont have together in either statement, so relating one to the other  may help). If you do, then you have: 14(A) + 22(B) = 500 8(A) + 22(C) = 600 Then if you sum the questions (Where does the third 22 come from? Oh, 14 + 8, the coefficients for A.), you have: 22A + 22B + 22C = 1100 So,  A + B + C = 50, and now you know the rate for one of each machine. The two statements together are sufficient, but the road to get there comes from awareness and algebra, not from reliance on a trick designed to make easy problems even easier. The lesson? Much like Waze, which can lead to lack-of-awareness accidents and to shortcuts that dramatically up the degree of difficulty for a minimal time savings, you should take caution when deciding to memorize and rely upon a knee-jerk trick in your GMAT preparation. Many are willing (or just unaware that this is the decision) to sacrifice mindfulness and awareness to save 10 seconds here or there, but then fall for trap answers because they werent paying attention or become lost when problems are more involved because they werent prepared. So,  be choosy in the tricks and shortcuts you decide to adopt! If a shortcut saves you a minute or two of calculations, its worth the time it takes to learn and master it (but probably never worth completely avoiding the long way or knowing the general concept). But if its time savings are minimal and its grand reward is that, Hey, you dont have to understand math to do this! you should be wary of how well it will serve your aspirations of scores above around 600. Dont let these slick shortcut waze of avoiding math drive you straight into an accident. Unless the time savings are game-changing, you shouldnt make a trade that gains you a few seconds of efficiency on select, easier problems in exchange for your awareness and understanding. Getting ready to take the GMAT? We have free online GMAT seminars running all the time. And as always, be sure to follow us on  Facebook, YouTube,  Google+  and Twitter! By Brian Galvin.

Friday, May 22, 2020

Food Goods Vs Whole Food Artifacts - 1339 Words

From trendy reusable grocery bags, to Michelle Obama s organic garden at the White House, food and other food industry has changed. Over the past years the education of organic and whole foods has increased. Most organic foods are announced as heather and preservative free, many companies are now offering â€Å"gluten-free† products. Some people my wonder to themselves, â€Å"Why are Americans willing to pay double the amount for organic products†. Will this just be another popular trend, or are there really heath benefits from eating nonfat goods vs whole food artifacts? American go with the flow of organic. Many health based series, such as The Doctors, go on how Americans should explore the perimeter of our stores, and focus on growing more fresh produce. While discussing Maria Rodale s book, on how to give health researches along with conversations on chemical and organic farming; its stated the unacceptable cost of chemical farming has on our health and the enviro nment. â€Å" She traces the genesis of chemical farming and the rise of the immense companies that profit from it, bringing to light the government’s role in allowing such practices to flourish. She further explains that modern organic farming would not only help reverse climate change by reducing harmful carbon emissions and soil depletion, but would also improve the quality of the food we eat, reduce diseases from asthma to cancer, and ensure a better quality of life in farming communities nationwide.†, stated in theShow MoreRelatedThe Relationship Of A Relationship With A Partner And Learn Patience And Acceptance761 Words   |  4 Pagesto develop Relationship’s (platonic/romantic) with people from other cultures? ï  ¶ Some just want a platonic relationship instead of a romantic relationship. ï  ¶ There’s no connection between the two. ï  ¶ Some want just a romantic nonsexual relationship vs a nonromantic sexual relationship. ï  ¶ Afraid of getting hurt because of previous relationships ï  ¶ Hesitant to develop relationships/commitment The reasons that pertain to me are Afraid of getting hurt because of previous relationships, and HesitantRead MoreSociology Exam Study Guide3121 Words   |  13 PagesThanksgiving Ex: women cleaning up vs. men watching football. ââ€" ª Families teach infants( adults ââ€" ª School, church, way girls behave, way boys behave ââ€" ª Interdependent ââ€" ª Not accidently; on purpose ââ€" ª Social norms we have to follow ââ€" ª Which we don’t think about. ââ€" ª Interdependent (relying on someone else) ââ€" ª Family (rely on family) ââ€" ª We eat someone else’s food (don’t grow our own food) ââ€" ª Clothes fromRead MoreAgile Development for Non Software Industries3718 Words   |  15 Pagesbe applied to very different domain. 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Tuesday, May 19, 2020

The Issue Of Gun Control - 1578 Words

Few topics can generate more of a divided opinion than gun control. In reviewing the following case study, â€Å"Case 8.4: Have Gun, Will Travel†¦to Work†, several important questions will be discussed involving moral and legal rights of both the employee and the employer. This case involves the dilemma of a company’s rights to protect its employee’s verses an individual’s right to bear arms. In 2002 several employees were terminated for violating company policy by keeping guns in their vehicles while at work. Although at the time there was no state or federal law prohibiting the company from dismissing an employee for having a gun in their vehicle, this action by Weyerhaeuser, a Seattle-based timber-producing company set in motion a legal†¦show more content†¦Prior to 2004, there was no federal or state law allowing an employee to have a gun in a privately owned parking lot against the owner’s wishes. Beginning with Oklahoma case, ma ny other states have passed laws; nearly half of the states have recently enacted so-called â€Å"guns-at-work† laws. (Reed Scardino, 2015) The argument for a gun in the car is that the individual has a right to defend themselves during the trip to and from work. Also, an individual has a right to have a gun in their car since the vehicle is the employees’ private property. So you have a moral right to have a gun and a moral right to keep that gun in your privately owned vehicle. From the business side, an employer has a duty to provide a reasonably safe working environment. This is an OSHA standard. OSHA rules regulate the workplace for health and safety. Employers who violate the OSHA, â€Å"general duty clause,† can be issued citations, fines, and penalties. Another critical concern is that the employer has a duty to provide a, â€Å"reasonably safe work environment†. (Reed Scardino, 2015) So the traditional idea and policy that allowed employers th e right to ban employees from bringing guns onto company property, even if stored in personal vehicles that are parked in a company owned lot has changed for many states. Currently, states are heartily siding with employees whoShow MoreRelatedGun Issue And Gun Control1401 Words   |  6 PagesUniversity, Gun Politics has been a course I have aspired to take. While many enroll in such a course looking for an escape from the â€Å"collegiate liberal echo chamber† or as an outlet for their conservative agendas, I saw the class as an â€Å"entrance to the dark side.† My views on guns prior to the class were, I would call, polarized yet uninformed. In most of my discussions, I would cite the Australian 1996 National Firearms Agreement as precedent for how American politicians should approach the gun issueRead MoreThe Issue Of Gun Control Essay1646 Words   |  7 Pagessomebody who wants to inflict harm on other people to get his or her hands on a gun.† (Simple Minde d Gun Control). Gun control is a controversial issue worldwide. The reason why this has attracted so much attention is because not everyone is in favor of gun control and each side brings up excellent points about the issue. Research related to this issue strongly supports the claim that there SHOULD be more gun control laws. Three arguments that prove this position are (1) Incidents like Sandy HookRead MoreThe Issue Of Gun Control1489 Words   |  6 Pagessplit on the issue of gun control. We have seen many violent shootings and innocent people dying because of gun violence. Some Americans believe we need strict gun laws to protect our children and ourselves from these horrific tragedies. Other Americans believes it is our rights as Americans to posses’ guns and we are entitled to that right in our constitution. There are also some Americans that are stuck in the middle and can see both sides but recent events have definitely caused this issue to be inRead MoreThe Issue Of Gun Control1031 Words   |  5 Pagesintegrate them in a way that will trigger a new viewpoint on the subject. Gun control is something that should be enforced across the world in order to save lives. In the United States there is a ratio of 88.8 guns per one hundred persons (GunPolicy.org). Those numbers award us with the highest total per capita number in the world. With that amount of firepower there needs to be an efficient way to regulate who exactly can purchase a gun. Since 1791 when the second amendment was ratified there have beenRead MoreThe Issue Of Gun Control1705 Words   |  7 Pagesaway without preface or reason. All someone needs to do is pull the trigger. In today’s world, guns are far too accessible to the people of society. We hear in the news, stories of mass shootings, homicides, and suicides; most of which are caused by the activation of a gun. A hot-button issue, gun control is one of the most debated topics in American politics. Should we, or should we not, be able to own guns? Although it infringes on the Second Amendment that provides the right to bear arms, this amendmentRead MoreThe Issue Of Gun Control951 Words   |  4 PagesGun control has been a big topic for the past decade in the united states. These debates will rise and fall time in and time out after something horrific happens in the state. Anti-Gun supporters do not realize that it is extremely difficult to regulate something in the states that is a big portion of our economy.Would stricter gun laws change anything? So far statistically It has been proven otherwise one must consider how a citizen would defend themselves when they are faced with terror. How willRead MoreThe Issue Of Gun Control929 Words   |  4 PagesGun Control Getting arrested yesterday was not the highlight of my week. I was hungry; so I went to Wal-Mart get some charcoal, lighter fluid, and steak. I put the charcoal in the grill and the lighter fluid on the coals. I got a little lighter fluid on my arm, but I didn’t pay it much attention. I lit the match and threw it on the coals. I looked down and my sleeve was on fire. I was waving my arm in the air, trying to put it out. Then here they come the police pulled in and tackled me to theRead MoreThe Issue Of Gun Control1552 Words   |  7 PagesThe issue of gun is always controversial. Firearm can be used as defending or an assaulting weapon. In United States, firearm increase the rate of homicide, suicide and gun violence, which can harm and murder people. Moreover, taking away people’s gun will not work effectively because the murder and criminal will find another ways to get guns. Also, the black market will appear for the people who cannot get guns from regulated market s. In addition, if regulated guns are banned, murderers may useRead MoreThe Issue Of Gun Control1678 Words   |  7 PagesJanuary 2014 The 2nd Amendment Over the past few years, the issue of gun control has been widely discussed. You surely have heard the phrase, â€Å"Guns don’t kill people, people kill people† uttered and i wholeheartedly support this statement. It is important to treat guns responsibly so they do not end up in the wrong hands. I believe gun control violates our inalienable rights. Another piece of our liberty will surely be taken away if guns are banned, and socialism and totalitarianism will be rightRead MoreThe Issue Of Gun Control1208 Words   |  5 PagesWill Christopherson Traverson English 2 1 March 2017 Gun Control The United States has 88.8 guns per 100 people, or about 270,000,000 guns, which is the highest total and per capita number across the globe. The current public gun control debate in the United States seems to be placed on standby until it is sparked up by a major mass shooting. There were at least 126 mass shootings between January 2000 and July 2014.(pro). Opponents of more gun laws accuse supporters of using a horrific event to further

Sunday, May 10, 2020

How to Find My Computer Essay Topics

How to Find My Computer Essay Topics My Computer Essay Topics and My Computer Essay Topics - The Perfect Combination Nobody forgets their very first CPU. Exploits are now extremely sophisticated and it's hard for IT to keep up. In Conclusion, it's important that you download totally free games from reliable websites. You will certainly get the best computer game that is suitable for your gameplay here. Taking into account that lots of persuasive essays concern controversial topics, before writing, you might want to sit down and think of what your opinion on the topic actually is. The first aim is to supply a wide introduction into the background of machine learning techniques and its principles. The second goal is to supply the students with a comprehension of the potential of machine learning procedures, and hands-on knowledge in how they may be applied to address real-world difficulties. Above, is just some of the most well-known computers and an instance of their differ ences. My computer is in fact a big role in my life particularly when it comes out to helping out a friend. There's no need wasting time whilst doing homework because we can aid you with that assignment quicker than you believe. All you have to do is write a message in the internet chat, and we are going to answer all the questions about price, deadlines, other particulars. All you have to do now is make an option of topic that interests you, carry out the required research required to gather enough vital info and begin writing. Even when you're not a computer science teacher, each one of your students may benefit from figuring out how to code. Along with participating in an extensive discussion of system security, students gain hands-on knowledge in diagnostic and development methods. In fact, students in my class learn to create computational thinking abilities. Therefore, many students and employees decide to obtain cheap essay rather than writing it themselves. My math class proved to be a pure environment to demonstrate how computers can be utilised to better understand geometry formulas. There quite a few ways you may keep presentation entertaining and persuasive. The course will center on introducing wide range of methods utilized in modern multimedia analysis-based software development. All the courses consist of activities that are self-explanatory and simple to use but get increasingly challenging. On the flip side, Per Concurrent User is based on a set quantity of users that may access the software at once. Distributed systems is a really good example. Not that you're lucky, it simply suggests that the computer is indeed not a fantastic place to put away smut. Computers are a particular sort of machine known as a universal machine. A computer doesn't require all the components mentioned previously. In my home it is something that is needed especially for entertainment. Mainly intended to do data processing, in addition, it supports structured programming and recursion. You just need to dial the charter communications customer service phone numberand you'll locate the skilled and skilled technicians are prepared to serve you with all potential troubleshooting solutions. My experience has been that when the developer receives payment for software, it may take next to a miracle to receive a refund of any sort. There are loads of different apps and software available which enable you to learn computer programming or coding all on your own. In reality, the idea of a computer has come to be nearly synonymous with the term PC. Digital art ought to be treated equally to conventional art. 35. Flat 2 dimensional images are simpler to recreate than real objects since they are already 2 dimensional so that you do not need to translate movement or changing light conditions you're copying a fixed image.

Wednesday, May 6, 2020

The Electronic Health Record Implementation Cycle Essay

Why do RECs exist Regional Extension Centers , equipped with personnel and resources exist to provide support and advise eligible providers in all stages of the electronic health record implementation cycle. To make EHR implementation easier, these centers act as support and resource centers thus help increase the quality of care offered while maximizing overall productivity by helping in the achievement of meaningful use. According to McBride, (2011) The sole reason for the existence of RECs exist is to assist practitioners get through the EHR selection and implementation process with their sanity intact. How Healthcare providers benefit from REC RECs improve information availability. Health care providers can quickly access patient records from inpatient and remote locations for more coordinated, efficient care at the time they need it to make a decision. RECs form the foundation for quality improvements. Through reliable access to complete patient health information, providers can ensure safe and effective care. EHRs place concise and complete information about patients health and medical history at providers fingertips thus providers can give the best possible care leading to better patient experience and better patient outcomes. EHRs support provider decision making by allowing providers to make efficient and effective decisions about patient care through; improved aggregation, analysis and communication of patient information, clinical alerts and reminders,Show MoreRelatedImplementing Electronic Health Record994 Words   |  4 PagesRunning Head: Organizational Change Implementing Electronic Health Record Electronic Health Records Healthcare organizations face notable challenges concerning information accuracy. This can impact both patient privacy and the delivery of care. For instance, if patient information is not properly transmitted from the physician to the pharmacy, medication errors can result which can have detrimental impacts on a patient’s health. Given the importance of improving patient outcomes, theRead MoreThe Electronic Health Records ( Ehrs ) Essay1644 Words   |  7 Pagesprovide medical records that will help patients track their conditions. The Electronic Health Records (EHRs) have revolutionized the process of clinical documentation through direct care to the patient. This electronic health record is a new technology that helps maintain patient’s privacy and to direct care of the patient. Both Computer systems and EHRs can facilitate and improve the clinical documentation methods, which is beneficial for all patients, the care teams, and health care organizationsRead Mo reThe American Health Information Management Association1383 Words   |  6 PagesThe American Health Information Management Association (AHIMA) is a recognized, respected association of health information management (HIM) professionals worldwide. Founded in 1928, AHIMA has become a respected authority for professional education and training in the effective management of health data and medical records needed to deliver quality healthcare to the public. Throughout AHIMA’s history back to 1928, the American College of Surgeons established the Association of Record Librarians ofRead MoreInformation System Application For Decision Making1289 Words   |  6 Pagesof the list of priorities that healthcare providers have to foster that attainment of the above-mentioned objective is the implementation of Electronic Health Record (EHR) Systems. Therefore, over the past decade, there has been a push for healthcare organizations and physicians to transition their practice from the traditional paper-based structures to electronic health records systems. However, certain challenges exist in the attempt to implement EHR systems within healthcare organizations. A majorRead MoreThe Globalization Of The Healthcare Industry1847 Words   |  8 PagesThe past decade has been a unique one for the healthcare industry in the United States, defined by new legislation, political strife, and revolutionary ideas in practice and payment. An aging population, coupled with the implementation of the Affordable Care Act, which created an uptick in the number of citizens covered, gave birth to a new problem for hospitals and insurers alike – rising costs of healthcare delivery with declining revenues. With the shifting payor mix leaning more and more towardsRead MoreHealth Center : Ehr Implementation Project1719 Words   |  7 PagesRequest for Proposal Legendary Health Center EHR Implementation Project Questions due by December 19, 2014 Responses due by January 5, 2015 Please submit all questions to Karen Lankisch klankisch@legendaryhealthcenter.org with the subject of either RFP Question or RFP Response Legendary Health Center 1234 Main Street Cincinnati, OH 45245 â€Æ' Introduction Overview of Legendary Health Center Legendary Health Center (LHC) is a general health center serving the residents of Eastern OhioRead MoreImplementing Integrated Electronic Health System1008 Words   |  5 PagesImplementing an Integrated Electronic Health System A significant, impactful trend on healthcare organizations (HCOs) is the implementation of technology-based information systems (IS). The systems consist of hardware and software used in gathering and processing data that supports the provision of patient care. There are administrative systems, which have been in place for decades and their usefulness are highly recognized. They track services rendered, billing processes used for third party payersRead MoreKaiser Permanente ( Kaiser )1298 Words   |  6 Pagesmillion health plan subscribers, 37 hospitals, 611 medical offices, and 176,000 employees, Kaiser is an industry leader in integrated healthcare. In 2003, after several attempts to implement an information system (IS), Kaiser elected to hire a company to build an integrated set of systems for the organization. Epic Systems Corporation agreed to architect a fully functioning system in three years and estimated this project to cost around $1.8 billion. Seven years later, the Electronic Health RecordRead MoreInformation Systems ( Inss )1537 Words   |  7 Pagesinformation technology, health care institutions are constantly confronted with the need to adapt to the resulting new processes of information management and use.[1] Nusing information systems(INSs) are promoted as a technology supporting collaboration and improving health care decision making at the point- of –care and ultimately health care outcomes. An NIS contains data collection and intetration functionality for nurses and could be used as a part of an electronic health record(EHR) or in conjunctionRead MoreIcd 10 Workplace Settings And Roles1371 Words   |  6 PagesWorkplace Settings and Roles. ICD-10 implementation will affect nearly all core operations of health care organizations. Numerous organizations use diagnosis codes for a variety of reasons. Transitioning to ICD-10 requires changes to almost all clinical and administrative processes and systems. These changes are required of all HIPAA covered entities. The workplace may be any type of healthcare organization, such as: Hospitals Physician practices Clinics Health insurance organizations Professional

The Role of Italian Government in Managing their Finance and Economy Free Essays

string(144) " lower classes of municipalities and regions due to the limited resources with respect to the people and industries they have in their regions\." There are many insights and studies already conducted with respect to the government system of each nation. Studies were also made to observe how particular governments run the economy of the respective states. Such aspects that include the financial organization of a country, infrastructure programs, foreign policy are some of the most important issues that directly affect the economy of a specific state. We will write a custom essay sample on The Role of Italian Government in Managing their Finance and Economy or any similar topic only for you Order Now Moreover, the form of government is also critical in evaluating the total progress and status of a nation. There are instances that the form of government has direct relation with how well the economy is being run by the ministers and officials of the concerned nation. Italy has very interesting issues with regards to government policies that is being applied throughout the whole nation. In addition to that, Italy is a nation that has experienced various economic turnabouts that did affect the lives of its citizen. It can also be noticed how the government handled these issues and run the Italian economy. Government Regulation on Media in America iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" src="https://phdessay.com/government-regulation-on-media-in-america/embed/#?secret=REKVrOKchD" data-secret="REKVrOKchD" width="500" height="282" title="#8220;Government Regulation on Media in America#8221; #8212; Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"/iframe One of the interesting facts and issues that are all about Italy is when the government implemented decentralization in running the economy. There are lots of advantages being decentralized in running a government rather than being centralized in the various organization structures and bureaucracy. On the other hand, it would do more harm to the economy of a nation once decentralization is not properly managed. The Italian government had decisions leading to these type of management wherein there would be more power being given to municipalities and provinces in running their respective territories. Italy once was a country that is centralized and such moves to amend the strategies in running the government will sure have numerous flaws, evidently because the new system is not yet fully absorbed by those that will be affected by such changes. The idea of decentralization came from the pressures being applied by the regions in the national government of Italy that are considered to be wealthy enough to support their own expenditures and services to the electorate. Such demand to shift the government framework to federalism is being pushed through since the government failed to deliver such service developments adequately to all of its territory. It is also undeniable the influence of these advocates to federalism since the government should have out rightly silenced all of these political pressures. The law that provided the outline for this modified system of government leads the country to various issues and disputes that need to be resolved. According to the Bassanini law (Piperno, 2000), such shift into federalism will provide a new era of how the government will run the economy of the country with a more balanced approach considering the regions, provinces and municipalities involved. Under this framework, more authoritative powers will be given to regions, provinces and municipalities with regards to the strategies on administering their respective local economy. However, according to the law, the national government can still hold authority on decisions that is of national interests. Such limitation is provided in the law to oversee the local authorities in administering their official functions. In addition to that, the law has set limits on the powers given to the local government entities such as any provision or ordinances should foster cooperation among local authorities, and promoting full accountability and responsibility in the decisions being made by the concerned local officials. This also includes the autonomy given to local units in collecting and managing taxes for their respective territories. Such introduction of local monetary collection system and management has further strengthened the power of local officials to collect taxes and dues form their citizens. The table below describes the amount of shares from different government levels. Share of different levels of government on total public sector revenue and expenditure (Piperno, 2000) Central Government Local Government Social Security Agencies Year Revenues Expenses Revenues Expenses Revenues Expenses 1980 59. 1 42. 6 6. 1 27. 1 34. 7 30. 1 1981 59. 7 42. 9 6. 8 30. 4 33. 26. 5 1990 61. 6 47. 4 7. 7 27. 6 30. 6 24. 9 1991 61. 7 47. 0 7. 9 27. 7 30. 3 25. 1 1993 61. 6 50. 1 9. 3 24. 5 29. 0 25. 3 1994 60. 2 47. 7 10. 7 25. 6 29. 0 26. 5 1995 59. 5 48. 6 12. 3 24. 6 28. 1 26. 7 1997 56. 9 40. 6 10. 7 26. 7 32. 3 32. 5 As seen on the table, the local government has increased revenues from the year 1980 up to 1997. This effect was caused by the continuous empowerment of the national government to the local municipalitie s to collect taxes for their respective regions. A significant increase of approximately 5% in the revenue collection was observed and the decrease in the revenue collection under the national government was due to the decentralization process that is being pushed by the officials of the Italian government. These numbers are expected to continue its trend as the advocacy for local government empowerment carry on to its full extent. Legislation made this financial decentralization implemented in the whole structure of the taxpayers to be shared with the national government. The local authorities also ventured to an enhanced system of putting taxes into the petrol industries to improve the tax collection scheme government as stated in their revised revenue distribution law. The local government also made substantial increase on the percentage of taxes being collected to its citizen and the industries to enable them to cover the administration’s expenditures and the budget deficit they have. As a result, many regions in the northern part of Italy made their corresponding local budgets better that before these decentralization measures were implemented. On the other hand, little effect was observed on the lower classes of municipalities and regions due to the limited resources with respect to the people and industries they have in their regions. You read "The Role of Italian Government in Managing their Finance and Economy" in category "Papers" Thus, there are still adverse effects as observed in these mentioned low income regions. With regards to the Italian government’s effort to administer the whole country, the laws in the land made it clear about all the interventions and systems in the economy. Knowing the structure of a particular government is essential because this is adds up to the bureaucratic control and distribution of services to the populace. This would also provide hints on how the economy is greatly affected by this form of government organization. The Italian government structure consists of the central government, regions, provinces and municipalities. In the present system, the national government holds a tough authority to regional governments. One particular example is that the central government still classifies laws and ordinances that the regions should implement even the regions were given powers to formulate their own legislation measures. The national government can reject regional-made laws that they think would not bring good to the entire nation. There have been conflicts between the central and regional government and when these disputes were brought to the courts, the judicial system always favored the side of the national government. Regional governments were introduced in the Italian government framework only in the 1948 Constitution. (Piperno, 2000). This government entity were provided under the constitution legislative and administrative authorities in the fields of high importance like in agriculture, health sector, tourism industry, transportation departments and other relevant aspects in their respective territories. There were five regions that were established under the same constitution. Before the fiscal decentralization law, regions do not have autonomy in their taxation system and were supported by the national government in their expenditures. For example, the financial support for the health centers in the region comes from the national treasury only, since they do not have money to finance their own health units. Provinces, on the other hand, possesses only limited duties in the former constitution or before the decentralization take effect. There are also situations when provinces did not have any substantial role in administering their corresponding municipalities particularly in those big municipalities and the metropolis. For the other municipalities, their control is mostly seen to take effect in terms of governance and support to the little municipalities and through proper management in rural areas. Municipal governments are mainly responsible for the basic services needed by the people such as potable water systems, domestic waste disposal systems, and other usual necessities of its citizens. With the aid of new legislations, these municipalities were given more powers and privileges such as the rights to vote for their municipal head and the independence in tax collection system. With these new constitutional rights, any municipality can benefit on the taxes it collect and as a result, more funds can be used to spend on the basic services for the populace. On the other hand, the primary weak spot of this approach is that it may create imbalance between rich and poor municipalities since there would be less income for those who have limited collections but with higher expenditures compared to the richer municipalities. Because of that, each municipality needs to find new strategies to strengthen their fiscal situation to maintain a well balanced budget. The table below shows the distribution of revenues in the municipality level form the specified years covered by the statistics made by the central statistics office in Italy. As shown in the statistics above, municipalities then depends their finance on the central government like in the year 1970 until they were given new tax measures including tax autonomy in the year 1972 but only took its significant mark in the year 1996. Other aspects of the Italian government’s approach in running the economy reflects on some of the key issues like freedom from foreign interventions, political system, banking systems, transportation sectors, real properties, education, culture and other essential concerns. As a member of the European Union, the Italian government is bounded to follow the laws formulated by the union. However, Italian people will only be prosecuted by the Italian court and the laws of the land, and not on the laws of the union. Italy has more than 2 electoral parties making it more divisive in terms of policies being implemented by the ruling party. Such scenario made the government very unstable because of disagreements even between the members of the ruling coalition. Such problems were added further by accusations of corruption of the leaders and the increasing foreign debt of the country. The banking system in Italy is also greatly affected by the policies being implemented by the Italian government. The banking sector can also be a gauge to measure the economy of a particular country. With regards to the Italian banking system, it is still stable in terms of being part of the European Union which uses Euro as the currency. Since Euro currency is very strong compared to the other currencies, this carries the economy of Italy. Another factor is that the government has no control or intervention over the banking system, making it more independent against any influence that government leaders may bring. With all of the bad scenarios in the political system of Italy, the country still provides great attraction for business investors because of its various provisions to make Italy a better choice in the business climate. The Italian government also ventured into privatization of government owned and controlled corporations. These move by the government provided private firms to own and manage these enterprises and pursue upgrades in the service it gives to the Italian people. The government also has more savings since they do not have to spend public funds to run these corporations. Having said all of these information on how Italian government run their economy, it can be said that the economic growth of Italy depends greatly on the people who are positioned in vital areas of government structures like mayors, governors, legislators and the primary head of the country. These persons hold sensitive positions that dictate the nation’s policies and direction toward progress and continuous advancement with the rest of the world. Corrupt leaders will only add to the problems the country is facing. Italy needs responsible people who would think first the welfare of the nation before themselves. These dedicated people will surely deliver good output for the continuous progress of their nation, Italy. How to cite The Role of Italian Government in Managing their Finance and Economy, Papers

Johnson Turnaround free essay sample

It owned a chain of restaurants and retailing outlets. JPL had on average, 1000 employees including 80 general administration staff. JPL was wholly-owned by the Indian government before 80% of its shareholdings were acquired by the Hong Kong group of companies after 20 years operating. The objective of the takeover was the strategic priority to gain rapid international market share as well as to increase its ability to service an expanded and geographically dispersed customers based in the Middle East and the Indian subcontinent states. The company was structured into four main functional units namely, the Sales and Marketing, Finance and Accounting, Production and Services, and Human Resource Management. Each functional unit headed by a director, and together with the CEO, they formed the executive management team of the company. According to the Chairman, the company has been overwhelmed with problems ever since the takeover. The sales figures are keep declining but the operating costs are up. He suspected that the underlying causes of those problems are from the company’s credit control and inventories management. The Protagonist Azmi has been determined to be the protagonist in this case. He had been personally chosen by the Chairman of JPL to be the CEO of the company commencing in November 2009. The main task given to him by the Chairman was to plan and execute an appropriate turnaround strategy for the company. To have that to be done, Azmi had been reviewing the company’s financial statements and also focusing on the company’s credit control and inventories management. Prior to the reviews, he had found several problems that cause the downturn of the company. The Problems There were a few retail outlets owned by the company were persistently incurring losses, perhaps because of non-strategic locations. This problem worsened the conventional high operating costs that JPL has to face because of the rising of the raw material prices. While reviewing the financial statements, Azmi found out that for the year ended 31 December 2008, the company had incurred a loss of $10. 14 million. This was prior to the excessive spending in advertisement and promotional cost which amounted to $5 million in 2008. Azmi also found out that the company’s account receivable was poorly manage which cause the debt kept multiplying over the year. There was a significant $40 million total provision made for bad debts in the accounts over a 10 year period. Upon investigation, he discovered that the problem stemmed from wholesale distributors who were defaulting. The company also had been having negative cash flows in 2008 as well as the preceding years. This was due to the mismanagement of inventory and account receivable as well as the poor asset management. There were insufficient bank guarantees given by the dealers and wholesalers for the goods taken on credit up to one month. The company’s overall account receivable showed an average overdue more than 90 days. The company also accepting the placement of motor vehicles as part of collateral for the goods obtained. Azmi observed that there were a number of empty factories with old steel structures intact for the last 10 years. Azmi found heaps of obsolete spare parts left untouched in the store room while inspected the company’s assets. Azmi run through the fixed asset motor register and he realised that the most of the vehicles were more than 5 years old and had zero net book values. The Major Issues Most of the problems occurred in JPL were mainly caused by the company’s poor management control. This is including the debt or credit control management, inventory management, as well as asset management. If there is a deficiency in debt or credit control management, there will be a possibility of slow collection of receivables. The longer an account goes without being collected, the bigger the risk that it will never be collected, which later leads to insufficiency of operating cash for the company. The lack of inventory management shows that inventories move slowly to the customer, increasing storage and obsolescence cost. Because more money is tied up in inventory, the company was cashless and this will increase borrowings, which will increase interest expense. An efficiently run business produces lots of sales for each dollar invested in assets. On the other hand, an inefficient run business will tend to have assets sitting around idle and not generating sales. This was what happens in JPL where there were a number of empty factories with old steel structures intact for the last 10 years, and there were heaps of obsolete spare parts left untouched in the store room. Alternatives Available There are two alternatives available for Azmi to choose on how will he plan and execute an appropriate turnaround strategy for the company. Firstly, Azmi could just plan a strategy that will give an immediate benefit for the company but only for short-term, or secondly, he could plan an appropriate strategy that will consistently improve the company’s performance for a long-term period. Decision Criteria Since the company is in an industry that facing a lot of pressures such as product pricings, low entry barriers which causes high competitive, and differential consumer preferences, it is the best for Azmi to plan and execute the appropriate strategy that will consistently improve the company’s performance for a long-term period. This is to ensure the survival and successfulness of the company in this highly competitive industry in the future. Actions and Implementation Plans First and foremost, JPL should include Research and Development (RD) into the main functional units of the company. It is known that it will be very costly to invest to establish a RD department in a company, but it will later serve the company for the future benefits. This was proven by Nestle and Unilever whom dominated the consumer-based market in Asia Pacific region. These two companies invest heavily in RD, advertisement, and promotion. These are the market leaders and they spent in the range of 2-3% of their turnover to improve or at least maintain their market shares. With RD, JPL could do more research on demographic strategy so that the retail outlets can be located on strategic locations as sales can be improved for achieving higher profits. The case shows that the company incurred excessive spending in advertisement and promotional cost which amounted to $5 million in 2008. It is true that to generate more sales, advertising and promotion are essential, yet, $5 million is a big value. Sales and Marketing department should another efficient method and not too costly to advertise and promote products. The trick is to find the right balance between generating sales and controlling the expenses needed to generate those new sales. A company generating tons of sales will go bankrupt if its expense is out of control, and a company that tightly controls its expenses will fail if it does not generate enough sales. Net profit margin takes this trade-off into account, and indicates the company’s ability to generate sales while controlling expenses. Consecutively, to have good inventory and credit management control, the company should monitor and review their sale and collection record monthly or quarterly in order to make sure the supply of products will not be continued if the customers meet their credit limit. This is to discourage defaulting by customers, particularly in this case, the wholesale distributors. The supply will only be continued when the customers make the payment. By doing monitoring process, the company also can send the reminder to customers at least 2 weeks before actual date of payment. The faster the inventories move to customer and the faster the collection of receivables, the more cash the company will have available. The excess can be invested to earn interest income or reduce borrowing, which reduces interest expense. A number of empty factories with old steel structures intact for the last 10 years, and heaps of obsolete spare parts left untouched in the store room, are either to be utilized or to be liquidized. It is because if the assets are to be kept idle, it shows inefficiency of business. Therefore, if the company is able to operate on full capacity, it is best for utilizing all assets. Otherwise, if the company’s capacity is lower, the idle assets should be liquidized to avoid unnecessary maintenance costs.

Wednesday, April 29, 2020

The Clinton Health Plan Essays - Rodham Family,

The Clinton Health Plan The health care situation in the United States is in dire need of a change. The United States spends more money on health care per individual than any other nation in the world (14%of its GNP in 1991), and that amount is quickly rising. Virtually everyone, from doctors to politicians, recognize the unwieldy situation of health care in America, and realize that something must be done. In order to attempt to correct the failures of the current health care situation, one must understand the problems that led to the deterioration of the health care system. Perhaps the main problem with health care today is that there are 37 million Americans without insurance, and another 20 million are underinsured Another large problem with the way health care is presently organized is - as Clinton helpfully points out - waste. Some common examples are: Paperwork: There are thousands of insurance companies in the US, and each one has many forms for doctors and patients to fill out. So much so, that doctors spend more time improving their handwriting than healing people. Greed and Profiteering: Some drug companies make over 10,000% profit on the drugs they manufacture. In 1991, the median income of doctors was $139,000 for general practitioners and $512,000 for specialists. Unneeded Surgery and Tests: Possibly 15 to 35% of certain types of operations and tests are unneeded. Malpractice Suits and "Defensive" Medicine: Doctors pay high premiums on malpractice insurance which causes them to charge more. The reason that these premiums are so high is because currently there are practically no limits to an amount that can be sued for pain and damages. Defensive medicine - procedures done to protect doctors from being sued - is costing this country greatly. Recognizing that waste is one of the greatest causes of the high prices in health care, Clinton has introduced a plan to revise the health care system by eliminating waste, and making sure that every single American can be covered by a health plan. Clinton's plan is based on three premises. First, that there is enough waste in the current health care system to cover the costs of his new plan. Second, that his plan will create competition within the insurance industry. Last, that his plan can put a cap on insurance prices. The core of Clinton's plan is to set up regional health alliances, which would buy insurance on behalf of thousands of consumers. A seven-member National Health Board will be set up to scrutinize the health alliances. The health alliances would be limited by the National Health Board by having price caps on the premiums, and by assuring that the health alliances will accept all applicants including those that are high-risk. Each health alliance will have three or four different options (HMO, fee for service, and combination plans) which the consumers could choose from. In the case of the employed, the insurance would be paid 80% by the employers and 20% by the employees. In the case of self- employed and non-employed, they would have to pay the full cost of the premiums by themselves, unless they qualify for government subsidies. The Clinton plan also will limit what types of operations are covered, and it puts restrictions on how long a person can stay in a hospital, nursing home, or rehabilitation center. It would also regulate the wages of specialists, and the prices of drugs. Overall, what Clinton's health care plan will do is put caps on insurance premiums thereby causing competition between insurers. It will also greatly reduce the waste by: reducing the paperwork enormously by having fewer insurance companies; removing unnecessary procedures by putting limits on the insurance. It will also decrease greed and profiteering by putting limits on doctor's salaries and on drug prices. The Clinton health care plan is not without its faults. One of the major problems is that it assumes that there is a tremendous amount of waste in the current system, but many people say that that is an over assumption. Another problem is that managed competition, (an attempt to create competition in the health-care market) might not work in the health care industry because everything is covered in premiums, and there is a third indirect party (insurance company), which does all the "buying and selling" of health services. Another problem, which is not a problem with the plan itself rather with getting it passed, is that there are many groups opposed to the Clinton plan. Many politicians do not like Clinton's plan

Tuesday, April 14, 2020

Short Scholarship Essay Samples - A Few Great Tips

Short Scholarship Essay Samples - A Few Great TipsYou want to be able to write a great, impressive, and professional scholarship essay and there are a lot of different short scholarship essay samples that you can use. There are some things that you need to keep in mind so that you can write the perfect essay.First, you will want to make sure that you follow the instructions on the outline that is given with the essay. A lot of these instructions are going to be very similar, so make sure that you are following them correctly. There are even some essay samples that are going to give you a second outline, which you will want to follow exactly the same as the first one.You will also want to make sure that you are spending time writing your own essay. There are some essay samples that are going to tell you that you should just use your own words, but you are not allowed to do this. Make sure that you are using your own words, because otherwise, the essay is going to look amateurish.Now, there are some good tips that you can follow in order to make sure that you have a great essay that is going to stand out from the crowd. One of the best tips is to have a title that is catchy. A good title is going to be something that is going to catch the attention of the reader. You want to make sure that the title of your essay is something that is going to attract the attention of the reader.The next tip that you want to make sure that you follow is to make sure that the first paragraph of your essay is going to be something that makes the reader want to continue reading the rest of the essay. You want to make sure that the first paragraph is something that is going to make the reader want to continue reading the rest of the essay. A lot of people will start writing their essays in the first paragraph, but you will want to make sure that you don't do this.The third tip that you want to make sure that you follow is to make sure that the conclusion of your essay is something tha t is going to make the reader want to continue reading. The conclusion of your essay should be something that are going to make the reader want to continue reading, and you don't want to leave the reader hanging after the conclusion. You want to make sure that the conclusion of your essay is something that will make the reader want to continue reading the rest of the essay.There are a lot of essay samples that are going to tell you that you should stop writing as soon as you get to the end of the essay. While it may seem like you should do this, the only reason that you should do this is because there are some of the sample essays that are going to ask you to write your essay without finishing it off. If you write it out without finishing it off, then you will find that you will get lost and lose focus on what you are trying to say.Make sure that you are following these tips in order to make sure that you have a short scholarship essay that is going to make a good impression on the judges at the college or university that you are applying to. You are going to need an essay that will make a good impression in order to be accepted into the college or university that you are applying to.

Friday, March 20, 2020

The Jewish Sabbath

The Jewish Sabbath Sabbath is a day of worship that the Jews observe. It falls on the seventh day of the week that falls on Saturdays. Observing Sabbath is one of the rules in the Ten Commandments given to the Abrahamic religions. The Jews observe the Sabbath on Saturday of every week. They observe it to show their respect to God on the day He rested after completion of creation.Advertising We will write a custom report sample on The Jewish Sabbath specifically for you for only $16.05 $11/page Learn More From Friday evening until the end of Saturday, is considered a resting period and referred to as the Sabbath; believers are not expected to be committed with any other duty other than worshiping God. The idea of the Sabbath day follows the belief that when God was creating the universe, he worked for six day and rested on the seventh day; Christians thus imitate God as their belief requires. The Jews go to temples on the Sabbath day beginning from 9.00 am after having shared a meal the previous night in observance of the rest day. During the service, the Jews pray, recite biblical texts and sing songs of worship. A rabbi conducts the service. Men and women do not sit together during the service and thus there are separate pews for men and women. The men cover their heads using kippah- a small skullcap. Moreover, they recall the biblical account when Moses was given the Torah at the Mountain of Sinai. The Torah contains the commandment that requires them to rest on the seventh day just as God did after he finished creating the heavens and the earth. Through the observation of the Sabbath, the Jews get a sense of awe for God and his presence. Pathos shows that God is concerned about the welfare of human beings and the human beings show their appreciation for him through observation of rituals that acknowledge him such as keeping the Sabbath day holy as the Jews do to honor their God. The Jews have feelings of God’s need in their lives and through ob serving the Sabbath they show that they have reverence for him. Through the various rituals such as biblical recitations the Jews show that they are open to God and by observing the ritual they are redirect their attention to God. The Jews believe that man symbolizes God and his authority and thus have male Rabbis who lead the services. Women are not allowed to participate in the service apart from lighting candles on Friday evening in readiness for the Sabbath. They take advice from the male leadership in the temple and Jews who practice the traditional form of religion. The Jews gather in the temple together with their families and enjoy the day through leisurely activities that help them to reconnect and build strong bonds as they enjoy spending the day with their God. They feel that they are doing the right thing by setting apart time to be with people close to them and away from their daily activities.Advertising Looking for report on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The activities that the Jews are permitted to do on the Sabbath day should not amount to work because this is a day of rest. However, some unavoidable activities are permitted, as it is the logical thing to do, as they make the Sabbath day enjoyable and enhance the joy that the congregants gain from the worship day. Finally, conservative Jews do not allow women to become rabbis, as they believe that is a position reserved for the men due to patriarchy. Such kinds of Jews are very strict concerning this issue and the women are not allowed to perform any activity in the temple in place of men.

Wednesday, March 4, 2020

The Tanabata Festival in Japan and the Tanabata Story

The Tanabata Festival in Japan and the Tanabata Story July 7th (or August 7th in some areas) is the Tanabata, or star festival, in Japan. Tanabata is written with a two kanji characters ä ¸Æ' and Ã¥ ¤â€¢. People write their wishes on tanzaku (colorful small strips of papers) and hang them on bamboo trees along with other decorations. The most common tanabata decorations are the streamers that are usually made with variously colored origami. The bamboo branches with colorful decorations are quite pretty and look like a summer Christmas tree. There is even a popular ​childrens song for Tanabata.   Decorations If you are interested in creating Tanabata decorations, the Origami Club site has a collection of decorations that you can make with easy to follow instructions. The Kid Nifty site has some tanzaku papers that can be downloaded for you to write your wishes on. Lets all hope everyones wishes come true this year! Celebrations in Sendai The Sendai Tanabata Festival is considered one of the three major festivals of the Tohoku region, which is visited by over 2 million people every year. Tanabata is generally celebrated as a national event on July 7th, but the Sendai Tanabata Matsuri is held in August, in accordance with the lunar calendar. Similar events are held throughout the nation, but the Sendai Tanabata Festival is the most famous of all. Tanabata Story The Tanabata story was inspired by a famous Chinese legend. It also includes elements of local Japanese beliefs. The Tanabata story is associated with the stars, Altair (the Cowherd Star) and Vega (the Weaver Star). Here is the Tanabata Story and a romaji translation. Also on this site, you can listen to the audio for the story. The Story in Translation Yozorani kagayaku amanogawa no soba ni, ten no kamisama ga sunde imasu.Ã¥ ¤Å"ç © ºÃ£  «Ã¨ ¼ Ã£  Ã¥ ¤ ©Ã£  ®Ã¥ · Ã£  ®Ã£  Ã£  °Ã£  «Ã£â‚¬ Ã¥ ¤ ©Ã£  ®Ã§ ¥Å¾Ã£ â€¢Ã£  ¾Ã£ Å'ä ½ Ã£â€šâ€œÃ£  §Ã£ â€žÃ£  ¾Ã£ â„¢Ã£â‚¬â€šTen no kamisama niwa hitori no musume ga ite, namae o Orihime to iimasu.Ã¥ ¤ ©Ã£  ®Ã§ ¥Å¾Ã£ â€¢Ã£  ¾Ã£  «Ã£  ¯Ã¤ ¸â‚¬Ã¤ º ºÃ£  ®Ã¥ ¨ËœÃ£ Å'㠁„㠁 ¦Ã£â‚¬ Ã¥  Ã¥â€° Ã£â€šâ€™Ã£â‚¬ Ã§ ¹â€Ã¥ § «Ã£  ¨Ã£ â€žÃ£ â€žÃ£  ¾Ã£ â„¢Ã£â‚¬â€šOrihime wa hata o otte, kamisama tachi no kimono o tsukuru shigoto o shiteimashita.ç ¹â€Ã¥ § «Ã£  ¯Ã£  ¯Ã£ Å¸Ã£â€šâ€™Ã£ Å Ã£  £Ã£  ¦Ã£â‚¬ Ã§ ¥Å¾Ã£ â€¢Ã£  ¾Ã£ Å¸Ã£  ¡Ã£  ®Ã§ â‚¬Ã§â€° ©Ã£â€šâ€™Ã£  ¤Ã£  Ã£â€šâ€¹Ã¤ »â€¢Ã¤ ºâ€¹Ã£â€šâ€™Ã£ â€"㠁 ¦Ã£ â€žÃ£  ¾Ã£ â€"㠁Ÿã€‚Sate, Orihime ga toshigoro ni natta node, ten no kamisama wa musume ni omukosan o mukaete yarou to omoimashita.㠁•ã  ¦Ã£â‚¬ Ã§ ¹â€Ã¥ § «Ã£ Å'Ã¥ ¹ ´Ã©  Æ'㠁 «Ã£  ªÃ£  £Ã£ Å¸Ã£  ®Ã£  §Ã£â‚¬ Ã¥ ¤ ©Ã£  ®Ã§ ¥Å¾Ã£ â€¢Ã£  ¾Ã£  ¯Ã¥ ¨ËœÃ£  «Ã£ Å Ã¥ © ¿(む㠁“)㠁•ã‚“ã‚’è ¿Å½Ã£ Ë†Ã£  ¦Ã£â€šâ€žÃ£â€š Ã£ â€ Ã£  ¨Ã¦â‚¬ Ã£ â€žÃ£  ¾Ã£ â€"㠁Ÿã€‚Soshite iroiro sageshite mitsuketanoga, amanogawa no kishi de ten no ushi o katteiru, Hikoboshi to iu wakamono desu.㠁 Ã£ â€"㠁 ¦Ã¨â€° ²Ã£â‚¬â€¦Ã¦Å½ ¢Ã£ â€"㠁 ¦Ã¨ ¦â€¹Ã£  ¤Ã£ â€˜Ã£ Å¸Ã£  ®Ã£ Å'〠Ã¥ ¤ ©Ã£  ®Ã¥ · Ã£  ®Ã¥ ² ¸Ã£  §Ã¥ ¤ ©Ã£  ®Ã£â€š ¦Ã£â€š ·Ã£â€šâ€™Ã© £ ¼Ã£  £Ã£  ¦Ã£ â€žÃ£â€šâ€¹Ã£â‚¬ Ã¥ ½ ¦Ã¦ËœÅ¸Ã£  ¨Ã£ â€žÃ£ â€ Ã¨â€¹ ¥Ã¨â‚¬â€¦Ã£  §Ã£ â„¢Ã£â‚¬â€šKono Hikoboshi wa, totemo yoku hataraku rippana wakamono desu.㠁“㠁 ®Ã¥ ½ ¦Ã¦ËœÅ¸Ã£  ¯Ã£â‚¬ Ã£  ¨Ã£  ¦Ã£â€šâ€šÃ£â€šË†Ã£  Ã¥Æ' Ã£  Ã§ «â€¹Ã¦ ´ ¾Ã£  ªÃ¨â€¹ ¥Ã¨â‚¬â€¦Ã£  §Ã£ â„¢Ã£â‚¬â€šSoshite Orihime mo, totemo yasashikute utsukushii musume desu.㠁 Ã£ â€"㠁 ¦Ã§ ¹â€Ã¥ § «Ã£â€šâ€šÃ£â‚¬ Ã£  ¨Ã£  ¦Ã£â€šâ€šÃ£â€šâ€žÃ£ â€¢Ã£ â€"㠁 Ã£  ¦Ã§ ¾Å½Ã£ â€"㠁„å ¨ËœÃ£  §Ã£ â„¢Ã£â‚¬â€šFutari wa aite o hitom e mita dake de, suki ni narimashita.ä ºÅ'ä º ºÃ£  ¯Ã§â€º ¸Ã¦â€°â€¹Ã£â€šâ€™Ã¤ ¸â‚¬Ã§â€º ®Ã¨ ¦â€¹Ã£ Å¸Ã£   Ã£ â€˜Ã£  §Ã£â‚¬ Ã¥ ¥ ½Ã£  Ã£  «Ã£  ªÃ£â€šÅ Ã£  ¾Ã£ â€"㠁Ÿã€‚Futari wa sugu ni kekkon shite, tanoshii seikatsu o okuru youni narimashita.ä ºÅ'ä º ºÃ£  ¯Ã£ â„¢Ã£  Ã£  «Ã§ µ Ã¥ ©Å¡Ã£ â€"㠁 ¦Ã£â‚¬ Ã¦ ¥ ½Ã£ â€"㠁„生æ ´ »Ã£â€šâ€™Ã©â‚¬ Ã£â€šâ€¹Ã£â€šË†Ã£ â€ Ã£  «Ã£  ªÃ£â€šÅ Ã£  ¾Ã£ â€"㠁Ÿã€‚Demo, naka ga yosugiru nomo komarimono de, futari wa shigoto o wasurete asonde bakari iru youni natta no desu. 㠁 §Ã£â€šâ€šÃ£â‚¬ Ã¤ » ²Ã£ Å'è‰ ¯Ã£ â„¢Ã£ Å½Ã£â€šâ€¹Ã£  ®Ã£â€šâ€šÃ¥â€º °Ã£â€šÅ Ã£â€šâ€šÃ£  ®Ã£  §Ã£â‚¬ Ã¤ ºÅ'ä º ºÃ£  ¯Ã¤ »â€¢Ã¤ ºâ€¹Ã£â€šâ€™Ã¥ ¿ËœÃ£â€šÅ'㠁 ¦Ã© Å Ã£â€šâ€œÃ£  §Ã£  °Ã£ â€¹Ã£â€šÅ Ã£ â€žÃ£â€šâ€¹Ã£â€šË†Ã£ â€ Ã£  «Ã£  ªÃ£  £Ã£ Å¸Ã£  ®Ã£  §Ã£ â„¢Ã£â‚¬â€šOrihime sama ga hataori o shinai node, minna no kimono ga furukute boroboro desu. Hayaku atarashii kimono o tsukuru youni itte kudasai.ã€Å'ç ¹â€Ã¥ § «Ã£ â€¢Ã£  ¾Ã£ Å'㠁 ¯Ã£ Å¸Ã£ Å Ã£â€šÅ Ã£â€šâ€™Ã£ â€"㠁 ªÃ£ â€žÃ£  ®Ã£  §Ã£â‚¬ Ã£  ¿Ã£â€šâ€œÃ£  ªÃ£  ®Ã§ â‚¬Ã§â€° ©Ã£ Å'Ã¥  ¤Ã£  Ã£  ¦Ã£Æ'Å"ãÆ' ­Ã£Æ'Å"ãÆ' ­Ã£  §Ã£ â„¢Ã£â‚¬â€šÃ£  ¯Ã£â€šâ€žÃ£  Ã¦â€" °Ã£ â€"㠁„ç â‚¬Ã§â€° ©Ã£â€šâ€™Ã£  ¤Ã£  Ã£â€šâ€¹Ã£â€šË†Ã£ â€ Ã£  «Ã¨ ¨â‚¬Ã£  £Ã£  ¦Ã£  Ã£   Ã£ â€¢Ã£ â€žÃ£â‚¬ Hikoboshi ga ushi no sewa o shinai node, ushi tachi ga byouki ni natte shimaimashita.ã€Å'Ã¥ ½ ¦Ã¦ËœÅ¸Ã£ Å'ã‚ ¦Ã£â€š ·Ã£  ®Ã¤ ¸â€"è © ±Ã£â€šâ€™Ã£ â€"㠁 ªÃ£ â€žÃ£  ®Ã£  §Ã£â‚¬ Ã£â €š ¦Ã£â€š ·Ã£ Å¸Ã£  ¡Ã£ Å'çâ€"…æ °â€"㠁 «Ã£  ªÃ£  £Ã£  ¦Ã£ â€"㠁 ¾Ã£ â€žÃ£  ¾Ã£ â€"㠁Ÿã€ Ten no kamisama ni minna ga monku o iini kuru youni narimashita.Ã¥ ¤ ©Ã£  ®Ã§ ¥Å¾Ã£ â€¢Ã£  ¾Ã£  «Ã£â‚¬ Ã£  ¿Ã£â€šâ€œÃ£  ªÃ£ Å'æâ€"‡å  ¥Ã£â€šâ€™Ã¨ ¨â‚¬Ã£ â€žÃ£  «Ã¦  ¥Ã£â€šâ€¹Ã£â€šË†Ã£ â€ Ã£  «Ã£  ªÃ£â€šÅ Ã£  ¾Ã£ â€"㠁Ÿã€‚Ten no kamisama wa, sukkari okotte shimai,Ã¥ ¤ ©Ã£  ®Ã§ ¥Å¾Ã£ â€¢Ã£  ¾Ã£  ¯Ã£â‚¬ Ã£ â„¢Ã£  £Ã£ â€¹Ã£â€šÅ Ã¦â‚¬â€™Ã£  £Ã£  ¦Ã£ â€"㠁 ¾Ã£ â€žÃ£â‚¬ Futari wa amanogawa no, higashi to nishi ni wakarete kurasu ga yoi!ã€Å'ä ºÅ'ä º ºÃ£  ¯Ã¥ ¤ ©Ã£  ®Ã¥ · Ã£  ®Ã£â‚¬ Ã¦  ±Ã£  ¨Ã¨ ¥ ¿Ã£  «Ã¥Ë† ¥Ã£â€šÅ'㠁 ¦Ã¦Å¡ ®Ã£â€šâ€°Ã£ â„¢Ã£ Å'よ㠁„〠to, Orihime to Hikoboshi o wakare wakare ni shita no desu.㠁 ¨Ã£â‚¬ Ã§ ¹â€Ã¥ § «Ã£  ¨Ã¥ ½ ¦Ã¦ËœÅ¸Ã£â€šâ€™Ã¥Ë† ¥Ã£â€šÅ'åˆ ¥Ã£â€šÅ'㠁 «Ã£ â€"㠁Ÿã  ®Ã£  §Ã£ â„¢Ã£â‚¬â€šÃ¢â‚¬ ¦ Aa, Hikoboshi ni aitai †¦ Hikoboshi ni aitai.ã€Å'ãÆ' »Ã£Æ' » ãÆ' »Ã£ â€šÃ£ â€šÃ£â‚¬ Ã¥ ½ ¦Ã¦ËœÅ¸Ã£  «Ã¤ ¼Å¡Ã£ â€žÃ£ Å¸Ã£ â€žÃ£â‚¬â€šÃ£Æ' »Ã£Æ' »Ã£Æ' »Ã¥ ½ ¦Ã¦ËœÅ¸Ã£  «Ã¤ ¼Å¡Ã£ â€žÃ£ Å¸Ã£ â€žÃ£â‚¬ Mainichi nakitsuzukeru Orihime o mite, Ten no kamisama ga iimashita.æ ¯Å½Ã¦â€" ¥Ã¦ ³ £Ã£  Ã§ ¶Å¡Ã£ â€˜Ã£â€šâ€¹Ã§ ¹â€Ã¥ § «Ã£â€šâ€™Ã¨ ¦â€¹Ã£  ¦Ã£â‚¬ Ã¥ ¤ ©Ã£  ®Ã§ ¥Å¾Ã£ â€¢Ã£  ¾Ã£ Å'è ¨â‚¬Ã£ â€žÃ£  ¾Ã£ â€"㠁Ÿã€‚Musume ya, sonnani Hikoboshi ni aitai no ka?ã€Å'Ã¥ ¨ËœÃ£â€šâ€žÃ£â‚¬ Ã£  Ã£â€šâ€œÃ£  ªÃ£  «Ã¥ ½ ¦Ã¦ËœÅ¸Ã£  «Ã¤ ¼Å¡Ã£ â€žÃ£ Å¸Ã£ â€žÃ£  ®Ã£ â€¹Ã£â‚¬ Hai. Aitai desu.ã€Å'㠁 ¯Ã£ â€žÃ£â‚¬â€šÃ¤ ¼Å¡Ã£ â€žÃ£ Å¸Ã£ â€žÃ£  §Ã£ â„¢Ã£â‚¬ Sorenara, ichinen ni ichido dake, shichi-gatsu nanoka no yoru dake wa, Hikoboshi to attemo yoi zo.ã€Å'㠁 Ã£â€šÅ'㠁 ªÃ£â€šâ€°Ã£â‚¬ Ã¤ ¸â‚¬Ã¥ ¹ ´Ã£  «Ã¤ ¸â‚¬Ã¥ º ¦Ã£   Ã£ â€˜Ã£â‚¬ Ã¤ ¸Æ'æÅ"ˆä ¸Æ'æâ€" ¥Ã£  ®Ã¥ ¤Å"㠁  Ã£ â€˜Ã£  ¯Ã£â‚¬ Ã¥ ½ ¦Ã¦ËœÅ¸Ã£  ¨Ã¤ ¼Å¡Ã£  £Ã£  ¦Ã£â€šâ€šÃ£â€šË†Ã£ â€žÃ£ Å¾Ã£â‚¬ Sorekara Orihime wa, ichinen ni ichido aeru hi dake o tanoshimini shite, mainichi isshou kennmei ni hata o oru no desu. 㠁 Ã£â€šÅ'㠁‹ã‚‰ç ¹â€Ã¥ § «Ã£  ¯Ã£â‚¬ Ã¤ ¸â‚¬Ã¥ ¹ ´Ã£  «Ã¤ ¸â‚¬Ã¥ º ¦Ã¤ ¼Å¡Ã£ Ë†Ã£â€šâ€¹Ã¦â€" ¥Ã£   Ã£ â€˜Ã£â€šâ€™Ã¦ ¥ ½Ã£ â€"㠁 ¿Ã£  «Ã£ â€"㠁 ¦Ã£â‚¬ Ã¦ ¯Å½Ã¦â€" ¥Ã¤ ¸â‚¬Ã§â€Å¸Ã¦â€¡ ¸Ã¥â€˜ ½Ã£  «Ã¦ ©Å¸Ã£â€šâ€™Ã£ Å Ã£â€šâ€¹Ã£  ®Ã£  §Ã£ â„¢Ã£â‚¬â€šAmanogawa no mukou no Hikoboshi mo, sono hi o tanoshimini shite ten no ushi o kau shigoto ni sei o dashimashita.Ã¥ ¤ ©Ã£  ®Ã¥ · Ã£  ®Ã¥ â€˜Ã£ â€œÃ£ â€ Ã£  ®Ã¥ ½ ¦Ã¦ËœÅ¸Ã£â€šâ€šÃ£â‚¬ Ã£  Ã£  ®Ã¦â€" ¥Ã£â€šâ€™Ã¦ ¥ ½Ã£ â€"㠁 ¿Ã£  «Ã¥ ¤ ©Ã£  ®Ã£â€š ¦Ã£â€š ·Ã£â€šâ€™Ã© £ ¼Ã£ â€ Ã¤ »â€¢Ã¤ ºâ€¹Ã£  «Ã£ â€ºÃ£ â€žÃ£â€šâ€™Ã¥â€¡ ºÃ£ â€"㠁 ¾Ã£ â€"㠁Ÿã€‚Soshite machi ni matta shichi-gatsu nanoka no yoru, Orihime wa amangawa o watatte, Hikoboshi no tokoro e aini iku no desu.㠁 Ã£ â€"㠁 ¦Ã¥ ¾â€¦Ã£  ¡Ã£  «Ã¥ ¾â€¦Ã£  £Ã£ Å¸Ã¤ ¸Æ'æÅ"ˆä ¸Æ'æâ€" ¥Ã£  ®Ã¥ ¤Å"〠Ã§ ¹â€Ã¥ § «Ã£  ¯Ã¥ ¤ ©Ã£  ®Ã¥ · Ã£â€šâ€™Ã¦ ¸ ¡Ã£  £Ã£  ¦Ã£â‚¬ Ã¥ ½ ¦Ã¦ËœÅ¸Ã£  ®Ã£  ¨Ã£ â€œÃ£â€š Ã£  ¸Ã¤ ¼Å¡Ã£ â€žÃ£  «Ã¨ ¡Å'㠁 Ã£  ®Ã£  §Ã£ â„¢Ã£â‚¬â€šShikashi ame ga furu to amanogawa no mizukasa ga fueru tame, Orihime wa kawa o wataru koto ga dekimasen.㠁â€"㠁‹ã â€"é› ¨Ã£ Å'é™ Ã£â€šâ€¹Ã£  ¨Ã¥ ¤ ©Ã£  ®Ã¥ · Ã£  ®Ã¦ ° ´Ã£ â€¹Ã£ â€¢Ã£ Å'Ã¥ ¢â€"㠁ˆã‚‹ã Å¸Ã£â€š Ã£â‚¬ Ã§ ¹â€Ã¥ § «Ã£  ¯Ã¥ · Ã£â€šâ€™Ã¦ ¸ ¡Ã£â€šâ€¹Ã¤ ºâ€¹Ã£ Å'å‡ ºÃ¦  ¥Ã£  ¾Ã£ â€ºÃ£â€šâ€œÃ£â‚¬â€šDemo daijoubu. Sonna toki wa doko kara tomonaku kasasagi to iu tori ga tonde kite, amanogawa ni hashi o kakete kureru no deu.㠁 §Ã£â€šâ€šÃ¥ ¤ §Ã¤ ¸Ë†Ã¥ ¤ «Ã£â‚¬ Ã£  Ã£â€šâ€œÃ£  ªÃ¦â„¢â€šÃ£  ¯Ã£  ©Ã£ â€œÃ£ â€¹Ã£â€šâ€°Ã£  ¨Ã£â€šâ€šÃ£  ªÃ£  Ã£â€š «Ã£â€š µÃ£â€š µÃ£â€š ®Ã£  ¨Ã¨ ¨â‚¬Ã£ â€ Ã© ³ ¥Ã£ Å'é £â€ºÃ£â€šâ€œÃ£  §Ã¦  ¥Ã£  ¦Ã£â‚¬ Ã¥ ¤ ©Ã£  ®Ã¥ · Ã£  «Ã¦ ©â€¹Ã£â€šâ€™Ã£ â€¹Ã£ â€˜Ã£  ¦Ã£  Ã£â€šÅ'る㠁 ®Ã£  §Ã£ â„¢Ã£â‚¬â€šSaa, anata mo yozora o miagete, futari no saikai o shukufuku shite agete kudasai.㠁•ã â€šÃ£â‚¬ Ã£ â€šÃ£  ªÃ£ Å¸Ã£â€šâ€šÃ¥ ¤Å"à § © ºÃ£â€šâ€™Ã¨ ¦â€¹Ã¤ ¸Å Ã£ â€™Ã£  ¦Ã£â‚¬ Ã¤ ºÅ'ä º ºÃ£  ®Ã¥â€  Ã¤ ¼Å¡Ã£â€šâ€™Ã§ ¥ Ã§ ¦ Ã£ â€"㠁 ¦Ã£ â€šÃ£ â€™Ã£  ¦Ã£  Ã£   Ã£ â€¢Ã£ â€žÃ£â‚¬â€š

Sunday, February 16, 2020

Locating Mobiles Essay Example | Topics and Well Written Essays - 2500 words

Locating Mobiles - Essay Example If accurate movement prediction per mobile was possible, the task of locating mobiles given their last location would become substantially efficient in terms of both speed and system resources used. Being able to determine the mobile's future locations and access points as it moves inside the network while being connected can result in significant improvement in system efficiency and connection quality. The wireless terminal (laptop or PDA) is equipped with an IEEE 802.11b -compatible network card and a web browser. The web server handles the presentation logic. The application and location servers' constitute the application logic. One possible solution for improving the quality of the service is to use a vector image format. The use of vector data is essential, in order to improve the response time and the power of the client application. Using a vector format, there is no need to request a new image file every time the user zooms or pans the image or something changes in that particular image. At present, the most promising vector format for Internet-use is SVG, which is a W3C recommendation for describing dynamic and interactive two-dimensional graphics in XML. These graphics can contain vector graphic shapes, raster images and text. SVG is ideal for visualising geographical information on the Web, since it has many features that are used in traditional cartography such as polygons, lines, points and text. More sophisticated features suitable for mapping in SVG include layering, opacity, gradient fills, stroke options, clipping, masking, scripting, animations and filter effects. SVG can also handle coordinate transformations and enables high quality paper prints. In addition, SVG maps are freely pannable and zoomable. Cellular Location Methods Cellular location methods use the signals of the cellular system to find the location of a mobile station. Since cellular systems were not originally designed for positioning, the implementation of different location methods may require new equipment to make the necessary measurements for location determination and new signalling to transfer the measurement results to the location determination unit. Before presenting the cellular location methods and their implementation aspects, some concepts that will be used to classify different methods based on the role of the mobile station (MS) and the network or on the location measurement principle are defined. Based on the functions of the MS and the network, implementation of a location method belongs to one of the following categories: Network-based Mobile-based Mobile-assisted In network-based implementation one or several base stations (BSs) make the necessary measurements and send the measurement results to a location center where the position is calculated. Network-based implementation does not require any changes to existing handsets, which is a significant advantage compared to mobile-based or most mobile-assisted solutions. However, the MS must be in active mode to enable location measurements and thus positioning in idle mode is impossible. In mobile-based implementation the MS makes measurements and position determination. This allows positioning in idle mode by measuring control channels, which are continuously transmitted. Some assisting information, e.g. BS

Monday, February 3, 2020

Develop a new idea for existing company Term Paper

Develop a new idea for existing company - Term Paper Example Until only recently the brand went through expansion and introduced the Skin care product range which now included lotion, cleansers, towelettes, make-up removers etc. Smooth and Soft face wash will be the solitary face wash related product offering in the company’s portfolio of products. However, given ample time and growth, the company plans on expanding its line of face wash with more special purpose face washes instead of a one-for-all product. We’ll use penetration pricing for Our Soft and Smooth face wash will cost $3.25. Another added advantage that we’ll get is that it will complement our cream range as people who use face wash and care for their skin will also make lotion and cream purchases hence this strategy will benefit us in the longer run. We’ll use advertising in Magazines and place ads which clearly highlight features of the new product and its lower price with similar benefits to the competitors. This would create a pull in the market. The promotion and publicity activities plan include a first time customers’ discount of 30% if purchased in the soft launch activity zone. The product will be showcased at prominent malls in the metropolis along with banners, decoration, flash mob, gift hampers and other awareness-creating activities. Sales promotion will be initially used which will include offers like giving small sample tubes & bottles in a package with the already well established cream and lotion range. Discounts will not be offered as the product is already lowered price to competitors while providing quality. If prices will be lowered than this then customers will doubt the quality, An indirect distribution channel will be used as we have to reach to masses and also our products are Shopping products which are usually sold by retailers at stores and shops as compared to specialty goods require direct

Saturday, January 25, 2020

Effect Of Celebrity Endorsements On Brands Marketing Essay

Effect Of Celebrity Endorsements On Brands Marketing Essay Friedman and Friedman mentioned a celebrity endorser is an individual who is known by the public for his or her achievements in areas other than that of the product class endorsed. Celebrity Endorsements 20% of all advertisements in India are endorsed by celebrities (Prakash, 2012). In support of the observation, a research shows that celebrity endorsements results in more favorable advertisement ratings and brand evaluations (Dean and Biswas, 2001) and can have a substantial positive impact on financial returns for the companies that use them (Erdogan, 2001). Though, celebrity endorsement is not a new phenomenon in India, with Hindustan Lever using super stars consistently for its Lux brand over the years. The number of celebrities endorsing brands has risen significantly in the past 20 years in India. Celebrities like Sachin Tendulkar, Amitabh Bachchan and Shahrukh Khan have become the advertisers favorite bet. Advertising professionals in India believe that there are two situations in which celebrity endorsements can be effective. Lifestyle products like Raymonds, Vimal etc. where celebrity epitomizes that kind of lifestyle. And in situations where customers are not sure about the product and testimonials by celebrities tend to provide required assurance. However, in this case the match between the product and the celebrity needs to be perfect. According to Paul Nayyar, a celebrity endorsement is used to achieve two ends to get your products noticed and to show that it is tried and tested. (Prakash, 2012). Some industry insiders believe that a celebrity endorsement is effective only when it is in congruence with the product. Theory and practice prove that the use of super stars in advertising generates a lot of publicity and attention from the public (Ohanian 1991). One might think that using a celebrity in a product/service endorsement means guaranteed success for the brand, but this is not always the case. While many companies had used a celebrity at one point or the other to endorse its product/service, only few of them have been successful in building a brand and generating long term revenues through the tactic. Objective To study the phenomenon of celebrity endorsements for Brands and various consumer behavior models associated with it. Examine the effect of celebrity endorsements on brands. Approach A three step approach has been taken to achieve the objectives of the study. Literature review to understand the various theories and phenomenon describing the use of celebrity in advertisements. Survey analysis to understand the consumer perception of image of various celebrities seen today in Indian advertising vis-à  -vis the image of the brands they endorse. Analyze the performance of these brands in the light of their image match with their respective celebrities. Survey Analysis: Online survey was designed to gather the consumer perception of the image of the various celebrities and the image of their endorsed products. Respondents were shown clips of the advertisements from the past and asked about the recall and likeability of these ads. Link to the survey is https://qtrial.qualtrics.com/SE/?SID=SV_ermlGxDswznQJk9 Detailed questionnaire is attached here for reference. Assumption: Market share of the brand can be taken as a reasonable estimator of the performance of the brand when the industry has not seen any major changes. 4. Literature Review Celebrities have been used in advertising since late nineteenth century and since then a considerable amount of research has been done in this domain. Studies on Celebrity endorsements have been undertaken to establish source credibility and attractiveness models in advertising. These studies suggest that celebrities exert their influence on consumers through perceived attributes like expertise, trustworthiness, attractiveness, familiarity and likeability (Ohanian 1990, 1991). Another concept in theory which defines the effect of celebrities on brands is termed as the match-up hypothesis. It examines the match (or fit) between the product being endorsed and the celebrity used. According to Kahle and Komer 1985; Kamins 1990 and Till and Bustler 2000, match-up hypothesis maintains that an endorsement is more effective when the image or characteristics of the celebrity are well matched with the endorsed product.Friedman and Friedman (1979) concluded that the better the celebrity/product fit, as perceived by consumers, the higher the level of endorsement effectiveness. Till and Busler (2000) found that celebrity/product fit was effective for only certain measures of effectiveness such as brand attitude, but not for other measures such as purchase intention. McGuire (1969-1987) said that one of the most reliable effects found in communication research is that expert and/or trustworthy sources are more persuasive than sources that are seen as having less expertise and trustworthiness. The literature also implies that celebrities add value through the process of meaning transfer (McCracken 1986, 1989). The meaning transfer model posits that celebrities develop a persona through the types of roles they play in society as well as how they are portrayed in the media. McCracken (1989) inferred that the endorsement effectiveness depends on the meaning that the celebrity brings to the endorsement process. He described the whole Meaning Transfer process in three stages. In the initial stage, the meanings generated from distant movie performances, or athletic achievements and performances reside in celebrities. In the second stage, meanings are transferred to the product through an advertisement process. In the third stage, the meanings are transf erred from the product to the consumer, where the properties of the product become the properties of the consumer. A review of the literature revealed following other key predictors for the success of a celebrity endorsement: Celebrity performance: It refers to the achievement of a celebrity in their chosen profession. When a celebrity fails to perform acceptably, as defined by consumers, a celebrity endorsers effectiveness tends to decline (Agrawal Kamakura 1995). Celebrity credibility: Source credibility can be defined as a communicators positive characteristics that affect the receivers acceptance of a message (Ohanian 1990). Celebrity expertise: Subjects exposed to a source perceived as expert exhibit more agreement with the sources recommendation than did those exposed to a source with low expertise (Ohanian 1990). Celebrity trustworthiness: Miller and Baseheart (1969) found that a highly opinionated message from a highly trustworthy communicator produces an effective attitude change, while non-trusted communicators impact proved immaterial. Celebrity attractiveness: The source-attractiveness model suggests that the attractiveness of any source is determined by the communication receivers perceptions of the sources similarity, familiarity, and likeability. Likeability includes factors like Physical appearance, personality and social status. When consumers perceive a celebrity as similar to them and if they are familiar with and like the celebrity, they will tend to find the celebrity more attractive. Joseph (1982) in his study on endorsers attractiveness concluded that attractive endorsers deliver a more positive impact on the products they endorse as compared to less attractive endorsers. Caballero et al. (1989) in his study even observed that endorser attractiveness had no effect on advertising effectiveness. Balance Theory Fritz Heider developed Balance Theory to show how people develop relationships with things and other people in the environment. It says that if people see a set of cognitive elements as being a system, then they will have a preference to maintain a balanced state among these elements. People are motivated to restore a position of balance if there is discomfort. Fritz Heiders Balance Theory explains the effectiveness of celebrity endorsements when a well-liked celebrity uses a product.   The balance theory states that people like balance in their lives and if they have a positive attitude towards a celebrity and they see that celebrity using a certain product or service, then they will likely have a positive attitude toward the product or service as well.   The Principle of Attractiveness says that people are more likely to listen to a message from someone they find attractive. Conversely, a celebrity with a poor image can damage harm a brand.   This phenomenon is explained below in the risks of using a celebrity. Figure : Balance Theory The Match-up Hypothesis Literature reveals that a spokesperson interacts with the type of brand being advertised. According to Friedman and Friedman (1979), a famous person relative to a normalspokesperson is more effective for products high in psychological or social risk, involving such elements as good taste, self-image, and opinion of others. Till and Busler 1998, Martin 1996, Till and Shimp 1998 have examined the congruency between celebrity endorsers and brands to explain the effectiveness of using famous persons to promote brands. Results show that a number of celebrity endorsements proved very successful, whereas others completely failed, resulting in the termination of the respective celebrity communicator (Walker et al.1992) The Meaning Transfer Model McCracken (1989) explains the effectiveness of celebrity spokespersons by assessing the meanings consumers associate with the endorser and eventually transfer to the brand. The model suggests three stages. First, the meaning associated with the famous person moves from the endorser to the product or brand. Thus, meanings attributed to the celebrity become associated with the brand in the consumers mind. Finally, in the consumption process, the brands meaning is acquired by the customer. The third stage of the model explicitly shows the importance of theconsumers role in the process of endorsing brands with famous persons. Figure : Meaning Transfer Model Source: McCracken, 1989 paper on Meaning Transfer Model Celebrities contain a broad range of meanings, involving demographic categories (e.g. age, gender, status), personality and lifestyle types. Madonna, for example, is perceived as tough, intense and modern women, and is associated with the lower middle class (Walker et al. 1992). Risk of using Celebrities The celebrity may overshadow the product being endorsed High ad recall but less brand recall and intentions to purchase. The 1996 BPL ad featuring Amitabh Bachchan is a classic example of the phenomenon. People recalled Amitabh Bachchan more than BPL in the advertisement. The celebrity being overexposed, reducing his or her credibility -Some spokespersons promote more than one brand.eg: Golf champion Tiger Woods has endorsed Accenture, Rolex, and Nike. Tripp et al. (1994),suggested that endorsing as many as four products negatively influences the celebrity spokespersons credibility and likeability. These effects are independent of the celebrity, i.e. even the most liked stars can fall a prey to this phenomenon. Though these findings are found to be valid, the concept of multiple product endorsements is still prevalent in advertising. The target audience may not be receptive to celebrity endorsers: Effect of region and culture on the selection of the celebrity for a product. In 2006 saw a surprising move from KSDL which roped in MS Dhoni as brand ambassador to endorse the soap. The purpose was to attract new generation. But it does not go along well and the entire campaign proved to be very ordinary. The celebritys behavior may pose a risk to the company: Since repeated pairings of a brand and celebrity strengthen the associative link consumers establish between brand and celebrity, negative information about the celebrity may negatively impact the endorsed brand (ErdoganBaker 2000). Post-scandal, that global consulting firm Accenture dropped Woods as a spokesman and Procter Gambles Gillette also announced limiting Woods presence in its advertisements. 5. Survey and Advertisement Analysis For the purpose of analysis we chose two sectors in India Telecom sector and beverage industry in India. Primary motivation behind choosing these sectors was that no major/radical change has happened in the time period considered in these sectors. Airtel and Idea were chosen in the Telecom sector and Thumps up and Pepsi was chosen in the beverages category. We listed down various celebrities who have endorsed these brands in the past and asked consumers about the image perception of these celebrities and the image perception of these brands. Following celebrities were considered Mahendra Singh Dhoni, Abhishek Bachchan, Ranbir Kapoor, Shahrukh Khan, Deepika Padukone, Akshay Kumar and Salman Khan. Picture below presents the perception map of the various celebrities on a set of pre-defined dimensions. Figure : Perception Map of Celebrities Figure : Perceptual Map of Brands 6. Airtel Ad Campaigns Power to keep in touch (1995-98): This era saw the beginning of mobile communication in India. Only the elite in society that could afford to keep mobile phones. Hence, it position itself in the premium category aimed at high class society. Express Yourself (2003-08):This campaign was successfully launched taking the ownership of the entire space of telecommunication and strengthening the emotional bond that Airtel had established with its customers over the years. It highlights the capability of Airtel in terms of performance and network coverage. Dil jo chaahe paas laaye (2010-2012):With the spread of Airtel in over 19 countries, Airtel decided to change its message decision strategy. The new brand logo was launched with the intention of bringing the brand closer to its consumers and as a symbol which will help ensure instant recognition across diverse international markets. Jo mera hai woh tera (2012):Airtel has launched ad campaign on Friendship day targeting youth and showcasing itself as a brand which brings friends closer.  Although the craft of friendship has been deployed by all and sundry in their  communication strategies  , the difference is in the creative rendition of the theme. Celebrity Endorsement Shahrukh Khan got attached with brand in the year 2002. The reason of taking him was that Shahrukh Khans core values of being a self-made actor with his success glamour and hence would connect more to the masses. Sachin Tendulkar got associated with the brand in October 2003. His dedication, innocence and performance are today seen as a driver of self-identification amongst the masses and hence he was roped in. Also, Sachin and Airtel both are leaders having similar values and personality traits like trustworthiness, friendliness, youthfulness and trend-setters. In the years 2003-2007 mainly three celebrities were used SachinTendular, Sharukh Khan, A.R. Rehman. All the three are the leaders in their respective fields, so is AIRTEL. VidyaBalan and Madhavan were used as celebrities in the year 2008. Spontaneity and vibrancy are key attributes of Airtel. VidyaBalan is a hugely talented actress who brings a lot of freshness and naturalness to any role. Madhavan is a big superstar in the southern region. Hence Airtel picks him up to connate leadership. Saif and Kareena were also used as celebrities endorsing the brand for the year 2008. Source Attractiveness and Credibility Airtel has used various celebrities at various times. All these celebrities have gone well with its brand image which it has tried to portray time to time. Shahrukh Khans one of the brand endorser has core values of being a self-made actor with his success glamour and goes well with the attributes of the brand. Perceived social value of source likability in terms of physical appearance and social status is high. Also, public has familiarity with the source and hence people are able to relate to the brand. Image characteristics Match Following Brand characteristics and celebrity characteristics were arrived at using the survey results and secondary data. Figure : Image Match up Airtel Balance Theory Figure : Balance Theory Airtel http://telecomtalk.info/wp-content/uploads/2009/10/airtel-srk.jpg Hence the image of Shahrukh Khan doesnt actually match with the image of Airtel. The success of Airtel and its consistent market share can be attributed to the source attractiveness and credibility principle. Airtel has been able to sustain very high market share over the year. Figure : Market Share Airtel Years 2007 2008 2009 2010 2011 Market Share (% terms) 22.4 23.7 24 21.8 20 Source: Crisil Research 7. Idea Cellular Till 2007, Ideas ads were highlighting its tariff plans and network coverage. They were focused on its network coverage and promotional packages. A Good Idea Campaign (2006): Ideas promotions in 2006 were based on its tariffs, service quality, and network coverage. In 2007, Idea shifted its focus to using mobile telephony to solve social issues. Idea also developed several websites to support its ads based on social issues. Idea chose to promote its brand where as its competitors focused on promoting their value added services and tariff plans. An Idea can change your life, A good Idea, and What an Idea! (2007-11): These campaigns, based on social issues (Education for all, language barrier, Use mobile save paper) that could be solved using mobile telephony, were acclaimed for their creativity. Celebrity endorser Abhishek Bachchan was used for all these ad campaigns. Celebrity Endorsement Idea roped in Abhishek Bachchan to endorse its brand in October 2007 to expand its geographical presence to cover several telecom circles in India. In the past Idea has also tied up with Indian Premier League (IPL) cricket team, Mumbai Indians, and popular players like Sachin Tendulkar and Zaheer Khan were used to promote the brand. Comments Analysts felt that using Bachchan, one of the leading movie actors in India who is extremely popular among youngsters, was one of the reasons for the significant improvement in Ideas brand recall. However, some experts felt that while Ideas ad campaigns were creative and improved its brand recall, there was nothing in the ads that would attract a customer of its competitors or a new subscriber. They felt that Idea should have promoted the unique selling points of its products and services in the ads rather than only projecting the uses of mobile telephony. Source Attractiveness and Credibility Perceived social value of source likability in terms of physical appearance and social status is high. Also, public has familiarity with the source and hence brand recall is high as people are able to relate to the brand. Image characteristics Match Following Brand characteristics and celebrity characteristics were arrived at using the survey results and secondary data. Figure : Image Match up Idea Figure : Market Share Idea Years 2007 2008 2009 2010 2011 Market Share (% terms) 8.4 9.2 9.9 10.0 11.0 If we look at the market share of Idea is has not increased significantly over the years. Though the celebrity status of Abhishek Bhachchan has been able to generate a good recall (also supported by our survey results), it has not been able to convert to the brand purchase, due to the image mismatch with the brand. Balance Theory Figure : Balance Theory Idea https://encrypted-tbn3.google.com/images?q=tbn:ANd9GcQedzqyWQGKf4QQ-BIgLfhU9rxl9HB5o6bSN3iLxL3ouvDpkhLW 8. Thumps Up Thumps Up has always been about a highly glorified, desirable world of masculinity that every youngster seeks. This comes from the characteristics of the product itself which is a harder, less sweetened, more raw cola, as compared to the almost toned-down nature of its competitors. Campaigns through the years Happy days are here again (1977 1980): Positioned as a refreshing drink, emphasized on happiness. Taste the Thunder Campaign (1988 2012): Initially positioned as an individualistic masculine brand, but over the years went on to add adventure, confidence and playfulness. It was used to connect with the young Indian male. This campaign featured Salman Khan, Sunil Shetty and Akshay Kumar over the years. Khatron Ke Khiladi (KKK) show on Colors Channel (2011):  Thums Up was the title sponsor for the show. The show was completely integrated with brand Thums Up from the concept to approach as it had adventure and daring stunts. Also, Akshay Kumar, who is Thums Ups brand ambassador, hosted the show. Aaj Kuch Toofani karte hain (2012):  In this campaign, the brand challenges its loyalists to push the envelope and do something daring or toofani. It urges its consumers to Live the Thunder and unlock the new code of masculinity. The television commercial features South Indian actor Mahesh Babu, Dhaval Thakur (winner of Khatron ke Khiladi 2011), Sahil Shroff (actor) and Angela Jonsson (model who appeared on Kingfisher Calendar). Celebrity Endorsements Thums Up has been using celebrities to endorse its brand through the years. It picked up action heroes like Salman Khan, Sunil Shetty and Akshay Kumar. For the Andhra Pradesh region which is the biggest market for the brand they roped in their most revered star Chiranjeevi. Recently they got the latest sensation in Andhra Pradesh, Mahesh Babu to endorse the brand.   1999 2000: Salman Khan 1999 2000: Sunil Shetty 2002 2012: Akshay Kumar 2012: Mahesh Babu Image characteristics Match Following Brand characteristics and celebrity characteristics were arrived at using the survey results and secondary data. Figure : Image Match Up Thumps Up In 2002, Akshay Kumar was roped in as the brand ambassador and the brand continued to strengthen its position as a Male Iconic Brand through consistent positioning. His training in martial arts and his raw, rugged looks have enhanced the coolness and macho quotient of the brand. According to the survey results, Thums Up Ad featuring Akshay Kumar had better recall than the ad featuring Salman Khan. This can probably be explained by the image characteristics associated with the brand. They are more in sync with the image characteristics of Akshay Kumar. Figure : Balance Theory Thums Up The market share of Thums Up increased in 2009. It was when they launched a new campaign that took the whole idea of I Will Do Anything for My Thunder attitude of the Indian male to the next level with Akshay Kumar in the commercials. Figure : Market Share Thums Up Brand 2008 2009 2010 2011 Thumps Up 14.9 16.3 16.7 16.5 Source: Euromonitor 9. Pepsi Pepsi is a brand that stands for its youthfulness, irreverence, and dare for more spirit. Pepsi has always introduced new youth expressions as part of its campaign launches. Popular Pepsi lines have reflected the young generations attitude and values besides standing for an irreverent point of view. Campaigns through the years and Celebrity Endorsements YehiHai Right Choice Baby Aha (1991): This campaign with stars and glamour was an adaptation of an international Pepsi campaign. It featured Aamir Khan, MahimaChaudhary and AishwaryaRai. Yeh Dil Maange More (1999 2006): This campaign sought to establish Pepsi as a strong brand with Indian youth and the phrase became a runaway success. The ads featured prominent sports personalities and film stars, such as  Sachin Tendulkar,  Shahrukh Khan,  AmitabhBachchan. Yeh Pyaas Hai Badi (2005): With a peppy jingle Oye Bubbly to spearhead the campaign, Pepsi latched on to the tagline, YehPyaasHaiBadi. It was mainly promoted through Shah Rukh Khan, PreityZintaandSaif Ali Khan. The campaign was all about a bigger thirst to get more out of life. It was about the assertive spirit and confidence of the youth to make things happen. Yeh Hai Youngistan Meri Jaan (2008): This campaign attempted to capture not only the youth attitude but also the great sense of optimism, success and buzz about India and the Indian youth. With the Youngistaan campaign Pepsi branded the new generation. As the name suggests, it represented a world of the youth, where the young generation likes to be in control. It brought forward their never failing attitude, their desire to take on challenges and the power to turn things around. The Youngistaan idea captured the energy, excitement and irreverence of the young confident India. For this campaign Pepsi signed on fresh faces like RanbirKapoor and DeepikaPadukone. My Pepsi My Way (2009): Reiterating its connect with cricket and the youth, PepsiCo rolled out a this campaign featuring five cricketers: MS Dhoni, VirenderSehwag, Ishant Sharma, Robin Uthappa and Praveen Kumar, playing cricket on boats. Through this campaign brand Pepsi provoked the youth to take on any situation and use their mental smarts to effortlessly find their way through any given situation. Youngistan ka Wow (2010): While keeping the brand identity of youthfulness intact, this campaign of Pepsi took forward the concept of Youngistaan. The campaign featured RanbirKapoor. Recently, Pepsi has dropped Sachin Tendulkar and Shah Rukh Khan as its brand endorsers because now they have grown old and do not go well with the Youngistan concept. The new Indian youth and the brand image of Pepsi now relates more with the next generation of young stars and cricketers. The brand has been endorsed by the celebrities (like RanbirKapoor, DeepikaPadukone and young cricket stars) that match up with its image since 2008. The highly relevant characteristics of these endorsers are consistent with the highly relevant attributes of the brand. Image characteristics Match Brand attributes of Pepsi go well with the image of Ranbir Kapoor more than the image of Shahrukh Khan and it is evident from the increase in market share at the time when Ranbir Kapoor was roped in as the celebrity endorser for Pepsi. Following Brand characteristics and celebrity characteristics were arrived at using the survey results and secondary data. Figure : Image Match up Pepsi Figure : Market Share Pepsi Brand 2008 2009 2010 2011 Pepsi 14.5 14.9 14.9 15.0 Source: Euromonitor There was an increase in the market share from 2008 to 2009. This was the period when the Youngistan campaign was launched with Ranbir Kapoor as the new generation brand ambassador whose image of youthfulness, self-belief and smartness is consistent with the brand image. Balance Theory Figure : Balance Theory Pepsi https://encrypted-tbn2.google.com/images?q=tbn:ANd9GcTCAtyimm0Mgl7jziXUgpURskhEH8XElW3zuM2_PjXcyPFFMrYcTw 10. Implications for Marketers Celebrities endorsements have not always been successful and even the biggest of the celebrities have failed to bring the desired revenues to the companies. It is essential for an advertiser to be aware of the complex processes associated with the celebrity endorsement. Our report provides insights into the various models in the celebrity endorsements and assesses them in Indian context. Insights from the report can help marketers decide when to use a celebrity and when celebrity endorsements pay off. This will help in optimizing the spending on the advertisements.